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Six tried-and-tested tactics for conversion optimisation this Valentine’s Day

Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar for many marketers will be Valentine’s Day – time to turn red-and-pink in the name of making the most of one of the biggest online shopping seasons.

The big question is, what does it take to get a lost, confused (possibly slightly desperate) Valentine’s Day shopper to convert when they land on your website? Our Consultant team dug deep into our onsite remarketing data to find out; from their findings we’ve come up with a quick e-book of our top six strategies to increase conversions ahead of February 14th.

Download now to find out whether free delivery or traffic shaping is a better bet for getting your visitor to buy, how to capitalise on your last-minute mobile shoppers and the one campaign you should never run:

Remember, February the 5th and 6th are the peaks for Valentine’s Day shopping, so make sure you’re ready in time!