Montblanc ensures that its website experience meets its visitors’ expectations by delivering personal touches with perfect timing to encourage purchases.
People are buying more luxury goods online that ever before; sales grew 9% last year and the market has ballooned a massive 77% since 2011 according to Euromonitor. It doesn’t take a veteran marketer to see the huge opportunity here.
But winning a piece of the luxury goods market is hard; not only because of stiff competition but because visitors browsing online need to feel comfortable and ready to make that high-value purchase.
So how do top luxury brands secure website visitors’ custom and loyalty?
It all comes down to the customer experience. Marketers who convert the most luxury retail traffic will have taken steps to ensure their online experience meets their visitors’ expectations of their brand.
Montblanc has been a consistent presence in the luxury brand market for nearly a century. And while its wares are timeless, its marketing is cutting edge. With Yieldify, Montblanc has been able to create experiences that highlight its brand value to website visitors at the perfect moment, reducing site abandonment and increasing conversions.