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Black Friday statistics for 2017

What should an e-commerce site expect this Black Friday? We crunched last year’s data to find out…

Black Friday: despite what some naysayers may say and new entrants like Amazon’s Prime Day, it’s still one of the biggest events in the e-commerce calendar. It’s even evolved in recent years to be ‘less a discounting event, more a marketing event‘ as retailers increasing look to deliver loyalty-driving value as much as acquisition-driving discounts.

The question remains: what should an e-commerce business expect to see on the big day? To answer the dilemma, we dug deep into our benchmarking data from over 400 websites and what they saw on last year’s Black Friday. Here’s what we found…

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