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Peak performance: Q4 2018 e-commerce statistics [Infographic]

Expectations for e-commerce going into Q4 were mixed to say the least. See how it all turned out with these Q4 2018 e-commerce statistics.

The outlook for retail and e-commerce heading into Q4 2019 was cautious, with November the ‘worst on record’ for UK retailers, and similar ‘warning signs’ in the US.

Now it’s 2019 we decided to take a look back at the data to understand what happened during key shopping periods like Black Friday and the holiday season, and what e-commerce brands should know when it comes to traffic, conversions and more.

We analyzed over half a million visits across November and December to US and UK websites to understand consumers to understand peak performance. Here are a few of the key insights from our Q4 2018 e-commerce statistics:

  • It started early, with Black Friday driving the most traffic
  • December traffic peaked on the 1st, conversions peaked later
  • Mobile is the device of choice for discovery, and conversion rates are slowly growing

View the infographic below to see all the data and insights!

Q4 2018 e-commerce statistics

Did your peak performance measure up? If not, we’re on hand to help. Book a free Customer Journey Optimization consultation for ideas to get your 2019 off to a flying start!