Learn how to harness the power of predictive analytics to personalize the customer journey in this webinar.
Understanding the customer journey and how this evolves throughout a customers lifecycle is key to creating a data-driven personalization strategy that gets results.
In this webinar we join forces with customer analytics experts Custora to take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value.
But first, lets take a quick look at why you might want to do that!
Consider the following stats:
From this, we can see that personalization is in high demand – from customers and from marketers. Yet expectations are not being met, because personalization can be pretty hard to implement (in fact it’s rated among the hardest marketing tactic to implement, aside from artificial intelligence and machine learning)
Not only that, but new privacy regulations such as the GDPR, and a greater awareness of these among consumers, means that marketers need to be more careful with which data they use, as well as how they collect it.
So what’s a marketer to do?
Great personalization is based on great data, so having a better insight into what the data you already have means, naturally leads on to more powerful personalization, and better customer journeys.
In this webinar we take a look at a few different stages of the customer journey, and how predictive analytics can help feed great personalization.
Watch below to learn:
- More on why predictive analytics and personalization are more powerful together.
- How to create and use personas and segments effectively for personalization
- How to identify high-value segments, and personalize their customer journey
- How to predict and prevent customer churn
Want more on optimizing the customer journey? Check out our other resources for free guides, case studies and more, or download the lookbook below for a bitesize guide to creating personalized customer journeys: