AllClear’s mission is to help anyone with pre-existing medical conditions, their families, travelling companions and carers get the insurance they want and need. With a focus on offering value to customers of any age and with any condition, AllClear wanted to ensure it was highlighting the right products to the right visitors, at the appropriate moment in the customer journey.
The insurance and financial services sectors have seen increases in demand and higher abandonment over the last few years, with the number of quotes and applications abandoned now at 38%.
Not only that – as an industry with a low purchase frequency, it’s vital for companies to ensure customers are confident and can find the products they need at the best value. As part of AllClear’s focus on providing the best-tailored travel insurance to their customers, a plan was launched to optimize the quote funnel and provide helpful information and trust statements at the key moments within the user journey.
In order to develop an effective customer journey optimization strategy, AllClear partnered with Yieldify to conduct a funnel analysis. This revealed that on some pages, users were hesitating when it came to choosing the right product. It was decided to show a message to customers to reassure them about the choice they were making.
To do this, AllClear used a series of Sticky campaigns, part of Yieldify’s In-Page Personalization product. It allows marketers to add content into webpages in minutes and without having to deal with code, making website personalization possible in a fraction of the time required by most platforms.
Visitors completing a quote were shown social proof highlighting how many other customers had also made the same choice.
Sticky campaigns allowed AllClear to situate this trust element messaging seamlessly across all device types. This meant the message appeared as part of the webpage – crucial for a campaign focused on building trust and credibility.
The reassurance message helped visitors feel confident in their choice of insurance product, driving a double-digit uplift in conversions among the target group versus the control group.
uplift in Conversion Rate
increase in Average Order Value
“Changing elements of our website so that it can be properly personalized used to be one of our biggest challenges – it competed with other priorities and would take a considerable amount of time to get it live. Using Yieldify’s In-Page Personalization has been a game-changer: now it only takes minutes. It’s opened the door to a faster, more agile approach to ensuring our website performs at its best.”