Founded in 2012 by industry veterans, Bethard is an iGaming company that offers sportsbook, casino and live casino betting online. With a disruptive brand identity, it strives to constantly break the mould for online gaming and deliver the best experience in the business.
Bethard approached 2018 with a challenging goal: entering new markets across Europe, the largest online gambling market worldwide. With soft launches in late 2017, the team had the challenge of not just winning new customers in new markets – but getting them to engage and commit.
With the World Cup on the horizon as one of the betting industry’s biggest opportunities, the game was on to get new players not only registered but depositing into their accounts.
As one of many campaigns developed to enhance and optimize the Bethard customer journey, Yieldify targeted the registration funnel in order to tackle the joint issues of registration abandonment and registrations without deposits.
The key was in forming a partnership with Trustly, an online payments provider used by Bethard to enable it’s customers to make instant payments directly from their bank accounts
Yieldify worked with Trustly and Bethard to create a conversion rate optimization strategy, including a special incentive of €10 free credit for first-time registrants who used Trustly to make a deposit. Users were served a countdown timer notification, automatically applying the incentive to the menu options, removing a barrier to entry (the need to copy and paste an offer code), and minimising interruption.
With the incentive provided by Trustly, Bethard was able to increase both registrations and deposits without impacting on its own bottom line – key for a startup company. As a result, there was a +23% uplift in deposits with new registrations.
Uplift in deposits
“As a partner, Yieldify delivers a rare combination: speed and smarts. Their team not only analysed our customer journey to tap the perfect solution but even negotiated with third parties to make it happen – and the tech moves so quickly that you can test, learn and see the impact fast.”