Leveraging FOMO to drive conversions

+11.1%

Conversion rate uplift with social proof on product pages

2009

First collection debuts in London

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Challenge

Butterfly Twists makes women’s shoes designed with consideration for style and luxury as well as comfort and versatility. Flat shoes are the most popular women’s shoe in the market so the opportunity is obvious for brands with a great product and customer experience. But it’s no secret that women’s fashion retailers are constantly under pressure to discount to meet consumer expectations – and that’s just as true online. Savvy e-commerce marketers need to be smart with how they target the incentives and find other tactics to encourage purchases that don’t impact margins.

Yieldify’s Solution

With Yieldify’s expert team and technology, Butterfly Twists launched a successful customer journey optimisation strategy to capture leads and boost conversions by targeting discounts and promoting key selling points. The brand was one of the first to utilize Yieldify’s Dynamic Social Proof feature to create a sense of urgency with browsing visitors. When visitors looked at specific shoes, a discreet notification appeared, letting them know the number of other people that had also viewed that product in the past 24 hours.

Result

By showcasing the popularity of the products visitors were browsing, the social proof campaign had a powerful impact, driving up to +11.1% uplift in conversions.

Results

+11.1%

Conversion rate uplift with social proof on product pages


“You can already see that Dynamic Social Proof has driven new revenue for us – an 11% uplift in conversions. It’s great to have simple technology in place that can encourage sales and we’re excited to see what the Yieldify Conversion Platform will bring us next.”