Increasing Email Subscribers Through Website Personalization

+28%

Lead capture rate on overlay

+42%

Lead capture rate on notification

+4%

Conversion rate uplift

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Daily Steals offers the best deals online for cell phones, apparel, computers, home goods, and everything in between, adding new deals every day on popular and new products.

The challenge

The Daily Steals team wanted to grow their email database to create maximum exposure for email marketing campaigns such as their ‘daily deals’ emails. They also aimed to increase their conversion rate, encouraging users to convert in-session by driving a sense of urgency to purchase.

Solutions

Strategy 1: Turning website visitors into email subscribers

To increase email leads, Yieldify implemented a lead capture campaign offering new users a 10% discount incentive upon entry, in exchange for entering their email address.

Those that did not engage with the campaign were presented with a floating button reminder, subtly encouraging additional sign-ups in exchange for the incentive. Captured leads were sent though to Daily Steals’ email service provider, Klaviyo.

“Yieldify’s integration with Klaviyo has been integral to our email database growth. We’ve experienced fantastic results through our lead capture campaign, with over 125,000 additional email subscribers now signed up to receive our daily deals. We look forward to working on future Yieldify campaigns as we continue to build out our personalization strategy.”

Eitan Sisso, CEO, Daily Steals
Daily Steals case study - Notification

Strategy 2: Creating a sense of urgency to purchase in-session

To drive conversions, Yieldify implemented a cart abandonment strategy that triggered upon exit intent. The visual included a reminder to ‘get it before it’s gone’ and Dynamic Social Proof showing the number of users that had purchased the deal on that particular day.

Daily Steals case study - Exit intent overlay
Daily Steals case study

Results

+28%

Lead capture rate on overlay

+42%

Lead capture rate on notification

+4%

Conversion rate uplift


“Working with the Yieldify team has opened up opportunities for website personalization that were out of reach before – we didn’t have the tools or the resource to be able to execute at the kind of scale we needed. We’re delighted with the results and look forward to building on these.”

Eitan Sisso Daily Steals CEO