Optimizing travel customer journeys to boost bookings

+144%

Conversion rate uplift from targeted abandoning visitors

+670

New visitor emails captured

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Challenge

Homair is the number one mobile home operator in France with over thirty years’ experience as specialists in European mobile home holidays and 128 campsites in France, Italy, Croatia and Spain. Homair’s camping villages offer facilities and amenities to make its guests’ lives easy, along with a large range of activities and over 600 staff on hand to guide guests during their stay and help them make the most of the opportunities on offer in their villages and the surrounding areas.

Seasonality poses inevitable challenges for any holiday operator – and during peak periods, there will always be hot competition to secure a booking with prospective holidaymakers. It’s therefore important that holiday operators have the tools available to help them nurture relationships with website visitors researching potential holidays and encourage returning visitors to commit to a booking.

Since March 2016, Homair has been working with Yieldify to optimise its conversion rates on site. By running targeted onsite overlay campaigns, Yieldify has helped Homair to inspire meaningful interactions with its website visitors.

Yieldify’s Solution

Homair has experienced a high rate of abandonment from its holiday package basket pages. When visitors showed exit behaviour from these pages, Yieldify served them with an overlay showing a countdown clock to indicate how long they had left to take advantage of a “no reservation fees” offer. Here, Yieldify’s technology inspired a sense of urgency in visitors and gave them a compelling reason to complete their booking in that session. To make it easy for the visitor to redeem the offer, the incentive auto-applied to their basket

People will often visit a travel website to research options before committing to a booking in a later session. By targeting abandoning visitors who had not added a travel package to their basket with USP messages and a chance to sign up to receive the latest deals and offers, Yieldify was able to capture those visitor emails so that Homair could nurture those relationships to encourage bookings later on.

Result

Homair saw a huge conversion rate uplift in those abandoning the booking funnel of 144%. The campaign to collect customer emails also gained 670 new emails.

Homair urgency to purchase example

Results

+144%

Conversion rate uplift from targeted abandoning visitors

+670

New visitor emails captured


“The Yieldify team has been very helpful, understanding every detail of our conversion concerns. They suggested a strategy to increase our onsite conversions, offering the right message at the right time to our customers through the conversion funnel to help and encourage them to complete their bookings. The team also delivered deep insights based on A/B testing and precise analyses. Yieldify understands our business model and meets our needs.”

Pamela Zomero Homair