How Emerging Food and Nutrition Brand Lifted Conversions by 93% with Yieldify

“Yieldify’s excellent analytics, brilliant software, and crafted customer experiences in conjunction with their stellar services team have enabled substantial growth of our online business. The flow-on effect is significant too.”

Alexis Parszos

Marketing and Public Relations Director

The Healthy Chef is an emerging global brand from Australia that offers pure and functional food products, cookbooks and specialized diets for health and wellbeing.

Founder Teresa Cutter’s authentic brand voice combined with her visibility as an award-winning chef, bestselling writer and leading authority on nutrition has put The Healthy Chef into the international spotlight with audiences in the United Kingdom and North America growing rapidly.

Challenge

Global demand for functional food and beverages is rising amid a wider consumer shift towards health and wellness. At the same time, the market has become increasingly saturated.

The Healthy Chef is carving out a successful niche which is attracting high volumes of traffic to the website’s blog and content. However, moving readers aptly down the purchase funnel and converting them into customers is a major challenge.

Strategy

Using Yieldify’s advanced analytics, testing and optimization capabilities, The Healthy Chef identified and prioritized three personalization opportunities:

  • Drive high-quality email signup volume by targeting new visitors with lead capture experiences tailored to the top of the marketing funnel
  • Convert content into sales and customers by guiding visitors from the website content being consumed to relevant product pages
  • Maximize conversions by providing social proof experiences focused on company reputation at optimal moments in the customer journey

Result

The Healthy Chef increased email leads by 54% and lifted conversion rates by 93% and average order values by 6% with users that were served the experiences.

To continue their global expansion, The Healthy Chef relies on Yieldify’s platform and services to personalize and evolve the customer experience on mobile and desktop.

54%

Increase in email leads

93%

Conversion rate uplift

6%

Increase in average order value

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