Intercity bus travel in the US has seen huge growth over the last decade, driven by innovative operators like Megabus challenging the
Megabus worked with Yieldify to implement a test-and-learn approach to optimizing the customer journey. At each stage of the booking funnel, Megabus A/B tested campaigns to understand which tactics and messages resonate best across the customer journey to drive urgency in-session, secure bookings and recapture abandoning visitors.
At the top of the funnel, optimized USP messaging drove a 3.2% uplift in conversion. As visitors continued on their journey, Dynamic Social Proof was combined with urgency driving a +2.4% uplift in conversion. Lower funnel visitors were exposed to further urgency and social proof, driving a +3.5 and 7.5% uplift in conversion respectively. To understand more about the strategy, download the full case study.
Conversion rate uplift with social proof
Conversion rate uplift with USP messaging
Conversion rate uplift with FAQ messaging
“Yieldify has worked closely with us to implement a test-and-learn strategy that is optimizing our customer journey. This data-driven approach means we are fully confident in the campaigns we’re running to reduce abandonment, increase bookings and improve the experience for our customers. With Yieldify we’re able to deliver the right messages at the right moment on our website, and from this see real impact on our bookings.”