Converting comparison shoppers and beating booking abandonment

+39.5%

Conversion rate uplift from price comparison shoppers

+39.09%

Conversion rate uplift from abandoning visitors with price guarantee

60

Luxury hotels and resorts worldwide

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Challenge

Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With travel customers able to access a huge range of online metasearch portals for price comparison, Omni Hotels & Resorts wanted to reassure visitors they would receive the best value by booking directly through OmniHotels.com, rather than going through a third party travel booking platform.

Yieldify’s Solution

Yieldify’s smart and simple technology enabled Omni Hotels & Resorts to communicate key value propositions at a vital moment in the booking process, encouraging visitors exhibiting exit behaviour to stay and convert.

Reassurance messaging was a key part of the stratgegy, confirming visitors would get the best value for money by booking direct. For visitors abandoning the website, acknowledging why the website visitor may be leaving the booking funnel enabled Omni Hotels & Resorts to speak to its website visitor’s prime motivation: to find the best price.

As visitors moved down the booking funnel, this reassurance message continued, offering a best value guarantee. By serving an overlay expressing an Omni Hotels & resorts value proposition, Yieldify was able to encourage visitors to stay and convert without impacting the client’s margins.

Result

Reassurance messaging aimed at those comparing prices drove a conversion rate uplift of 39.5% with visitors abandoning the booking funnel. The best rate guarantee was similarly successful, driving a 39.09% conversion rate uplift.

Omni Hotels onsite remarketing for cart abandonment

Results

+39.5%

Conversion rate uplift from price comparison shoppers

+39.09%

Conversion rate uplift from abandoning visitors with price guarantee


“At Omni Hotels & Resorts we are committed to providing a high level of service throughout every stage of a guest’s journey with us. Therefore, it is important our customers understand that the best price, experience and greatest value can be obtained by booking directly with OmniHotels.com. Yieldify helps us deliver that message at the most critical moment in the booking process.”