Furnishing customers with an engaging website experience

+96%

Conversion rate uplift from campaigns targeting abandoning visitors

+19%

Average increase in AOV over Cyber Week

+100%

Increase in leads generated from first-time visitors

Download the Case Study

Challenge

Starting as a family business today Rum21 is one of the leading online homeware and furniture retailers. Rum21 faced the issue of ‘showrooming’ – the trend of customers viewing items in person before finding them online at a lower price – possibly from a competitor. With more than 70% of mobile users reporting this behaviour, it’s was absolutely critical that Rum21 created meaningful interactions to inspire visitors to stay and convert.

Yieldify’s Solution

Yieldify helped Rum21 engage its website visitors at the perfect moment to optimize conversion rates, increase average order value, acquire new customers and cultivate loyalty with existing customers.

For example, for new visitors, Yieldify focused on the dual goals of reducing abandonment capturing visitor details. Exiting visitors were incentivised to share their email address, and go on to convert with a 100 kr discount code.

Yieldify was also able to support during key sales periods, helping Rum21 capitalize on the Cyber Week opportunity. Campaigns utilizing Yieldify’s countdown clock format inspired a sense of urgency, encouraging conversions.

Result

The campaign targeting new visitors achieved its goals, increasing conversion rate by +106% and boosting lead capture +100%. Campaigns targeted at other key segments also performed well, with a brand focused campaign targeting returning visitors seeing a +107% conversion rate uplift, and highlighting USPs to this same group driving a +62% uplift.

Overall, with abandonment recovery focused campaigns, Yieldify boosted conversion rate by +96%. Promotional campaigns focused on Black Friday and Cyber Weekend saw the brand increase conversions from targeted visitors by +35.9% and average order value by +19%. Download the full case study to see all the campaigns.

Results

+96%

Conversion rate uplift from campaigns targeting abandoning visitors

+19%

Average increase in AOV over Cyber Week

+100%

Increase in leads generated from first-time visitors


“Yieldify has delivered quality and smart solutions that have been seamlessly integrated into our site. These solutions have increased our conversion rate and have also been a great way for us to maximise the visibility of our website promotions. Yieldify has also provided a fast and really great service.”

Andreas-van-Reis Rum21