A scientific approach to boosting AOV and conversions

+83.1%

Conversion rate uplift with free shipping notification

+155.5%

Conversion rate uplift from targeted returning customers

Read the Full Case Study

Challenge

With the global sports nutrition market forecast to be worth $45.27 Billion by 2022, there’s a big opportunity available for the specialist vendors that can secure custom from interested shoppers. Science in Sport is one such business creating innovative nutritional products. SiS needed a website experience to match its position in the market, growing loyalty while communicating its full offering to shoppers.

Yieldify’s Solution

Yieldify partnered with SiS, creating campaigns tailored to the customer journey of returning visitors and customers. Returning customers were shown a subtle upsell notification alerting them to relevant products, encouraging higher value follow-up orders. Returning visitors were targeted with a free delivery offer for orders over £25, with Yieldify’s technology serving the message at just the right moment in the customer journey to increase average order value.

Result

SiS saw a +155.5% uplift in conversion rate for returning customers who received the cross-promotion messaging. Meanwhile, there was an +83.1% increase in conversion rate for those who were targeted with the free shipping notification.

Results

+83.1%

Conversion rate uplift with free shipping notification

+155.5%

Conversion rate uplift from targeted returning customers


“Reactive and always providing new ways of thinking, the service and quality of Yieldify has exceeded expectations. No challenge is ever too great and we look forward to how our campaigns continue to evolve.”