Creating a stress-free customer journey

+7.53%

Conversion rate uplift with Yieldify campaigns overall

+14.94%

Increase in average order value with cross-sell notification

+28.9%

Conversion rate uplift with cart abandonment A/B test

Read the Full Case Study

Challenge

Skyn ICELAND is a vegan and cruelty-free beauty brand that offers skincare solutions to treat the damage caused by stress. Selling direct to US consumers via it’s e-commerce site, the brand wanted to assist visitors in exploring, and increasing their knowledge of skyn ICELAND products.

Yieldify’s Solution

Skyn ICELAND worked with Yieldify to analyze key areas where the customer journey could be improved. This showed that there were opportunites to recommend and cross-sell products, and reduce abandonment, as well as support skyn ICELAND’s goals around launching its new loyalty program.

Result

The brand has seen a +7.53% increase in conversion rate from Yieldify campaigns. Part of this strategy involved incorporating recommended products into the customer journey to increase average order value.

A campaign targeting visitors purchasing Hydro Cool Firming Eye Gels, utilized Yieldify’s flexible targeting feature to recommended a complementary product. This resulted in a +23.1% uplift in conversion rate and boosted order value by 14.94%.

Other campaigns aimed at reducing abandonment and promoting the brand’s new loyalty program had similarly positive results. Download the full case study to read more.

Results

+7.53%

Conversion rate uplift with Yieldify campaigns overall

+14.94%

Increase in average order value with cross-sell notification

+28.9%

Conversion rate uplift with cart abandonment A/B test


“Through using the Yieldify Conversion Platform, and working with their expert team we have gained a greater understanding of what works when it comes to creating successful customer journeys. The results we have achieved together are a testament to this, from increasing conversion rate to cross-selling products, to reducing abandonment Yieldify have proven themselves a vital component of our e-commerce strategy.”