About Us

Yieldify was founded in 2013 by brothers Jay and Meelan Radia with one simple idea: help websites make every interaction count.

Today, more than 1,000 websites around the world use Yieldify. Every idea we conceive, meeting we plan or line of code we write is done with you, our customer, in mind.

This focus drives the smart and simple technology products we build that enable your business to reduce complexity and drive results.

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Investors

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Executive Team

Jay Radia

Co-Founder & CEO

Jay Radia

Co-Founder & CEO

Jay and his brother Meelan started Yieldify after realizing that eCommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.

Prior to Yieldify, Jay had a promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.

Jay was recognised by the FT in 2015 as one of the top 10 tech entrepreneurs under 30 in Europe.

Luke Oubridge

Chief Operating Officer

Luke Oubridge

Chief Operating Officer

Luke joined Yieldify from fintech business Red Deer, where he was CEO. His experience as a leader in the technology industry includes five years at Maxymiser, where as VP EMEA he was responsible for 250 staff and two-thirds of the global Maxymiser business, sustaining a revenue run-rate of $50 million at the time of the business’s 2015 acquisition by Oracle. Luke’s background also includes over ten years at Accenture and UBM.

Matt Rees

VP Sales (EMEA and APAC)

Matt Rees

VP Sales (EMEA and APAC)

Matt’s career spans more than fifteen years in sales leadership and e-commerce.
Previously Head of Sales EMEA at Oracle Maxymiser, he played a key role in building Maxymiser towards its acquisition by Oracle in 2015. He has also been instrumental in the foundation and growth of new businesses: as Sales Director of Site Confidence (acquired by NCC Group PLC in 2007), Founder and Sales Director of UserReplay and later as VP Sales for customer insights automation business Big Data for Humans.

Carlos Silva

VP Product and Services

Carlos Silva

VP Product and Services

Before joining Yieldify, Carlos was VP Product at Jinn (a London-based local delivery start-up) and Product Director at Workshare (a SaaS platform for the legal industry). Prior to specialising in product management, he spent ten years in consulting at Accenture, Deloitte and Ernst & Young. At Yieldify, Carlos uses his mix of experiences to provide our clients with an integrated product and service offering.

Iason Bakogiannis

VP Engineering

Iason Bakogiannis

VP Engineering

Iason joined Yieldify from Affectv where he directed the Engineering team and launched multiple computational advertising and data products including the Persona Discovery Platform, which saw over 11 million prospects and captured 500+ data points per person per day. He has a Masters in Intelligent Systems from King’s College London, with a focus on artificial intelligence, pattern recognition and neural networks.

Hannah Stewart

Head of Marketing

Hannah Stewart

Head of Marketing

Hannah joined Yieldify in 2015, bringing experience from across the marketing and communications spectrum. Previously a Product Marketer at global fintech business Monitise, she has also led global communications projects for brands including Samsung, HTC and Canon whilst at leading agencies Weber Shandwick and Nelson Bostock. She has a degree in History from Cambridge University.

Meelan Radia

Technical Co-Founder

Meelan Radia

Technical Co-Founder

Meelan co-founded Yieldify with Jay after gaining first-hand experience of the frustrations facing digital marketers in eCommerce in his previous roles. Meelan spent several years in technical management positions across a variety of established international companies. Between holding senior roles at Carat Global and MediaCom, he co-founded online marketplace MobiRF.

In addition to his in depth technical experience, Meelan has also been recognised in the 2016 Forbes’ 30 under 30 Europe list for Retail and eCommerce.

Lucy Mack

Head Of People

Lucy Mack

Head Of People

Lucy has experience working in all things People across a range of different sectors including media, FMCG and technology. Before joining Yieldify she was working as an HR Consultant for small start-ups in London. Lucy completed her undergraduate study in Psychology, graduating with a 1st class (Hons), and has also completed a Masters degree in Human Resource Management.

Adam Dathi

Head of BI & Operations

Adam Dathi

Head of BI & Operations

Adam joined Yieldify in 2014 where he founded and leads our Business Intelligence team. He has a background in strategy consulting for the media industry, having worked with many of the major print and professional publishers in Europe. He has an undergraduate degree from the University of Oxford and a Masters in European Business from ESCP Europe.

Board Members

Konstantin Stiskin

Konstantin Stiskin

Konstantin is Partner at Binomial Ventures, where he focuses on investing in early and mid-stage companies in fintech, cybersecurity and data.
With experience across three venture capital funds, he has invested in over forty businesses and held strategic roles with ten companies, which have raised over $100m with his support. As an angel investor, Konstantin actively invests in companies in the US, UK and Russia.

John Giuliani

John Giuliani

John is President and Chief Executive Officer of Conversant, which he joined following the acquisition of Dotomi, where he had served as Chief Executive Officer.

He is a seasoned executive with over 30 years of experience in growing successful organisations and has participated on boards for Bluestem Brands, Q Interactive, SuperMarkets Online, Affinova, Claria, Imagitas, and El Dorado Marketing.

Hussein Kanji

Hussein Kanji

Hussein is a founding partner of Hoxton Ventures, a London-based early stage European venture capital firm.

He is also an angel investor in Bea’s of Bloomsbury, GoCardless, Halo Neuroscience, Popxo and Signpost and has held advisory roles with Tarmin and Eros International. Hussein was formerly an associate at Accel Partners, where he focused on consumer internet, financial technology and software investments.

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