Co-Founder & CEO
Jay and his brother Meelan started Yieldify after realizing that eCommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.
Prior to Yieldify, Jay had a promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.
Jay was recognised by the FT in 2015 as one of the top 10 tech entrepreneurs under 30 in Europe.
GM & VP Sales, USA
Before joining Yieldify to lead our US team, Sam spent 4 years at Adobe working in the Marketing Cloud Business Unit focusing on Financial Services, Retail and then Strategic Accounts leading a team across all products. Sam has spent his whole career in SaaS sales, from media aggregation solutions at Meltwater, to social media management and measurement at Context Optional, who were acquired by Adobe.
Jake has been working in Accounting for more than 10 years, with 5 years in venture-backed companies. He joined Yieldify in 2014 from e-commerce startup Rangespan, which was acquired by Google that year. Previously, Jake worked in Public Practice for RSM Australia where he qualified as a Chartered Accountant. He also has a Bachelor of Commerce from LaTrobe University.
Head of Product
Lubo came to Yieldify from JustFab, where he was driving online marketing and user acquisition in the UK. Prior to that he worked in external and internal consulting roles at The Boston Consulting Group and Worldpay. He has Bachelor’s and Master’s degrees in Applied Mathematics from Harvard University.
Iason joined Yieldify from Affectv where he directed the Engineering team and launched multiple computational advertising and data products including the Persona Discovery Platform, which saw over 11 million prospects and captured 500+ data points per person per day. He has a Masters in Intelligent Systems from King's College London, with a focus on artificial intelligence, pattern recognition and neural networks.
VP Business Development
Peter has been working in business development and sales roles in the tech sector for the last 9 years. Before Yieldify, he was the EMEA Sales Development Director for the Marketing Cloud at Salesforce. Prior to Salesforce, Pete worked in Enterprise Business Development at Alterian before joining ExactTarget, where he launched the Sales Development function in the UK, eventually building out both the inbound and outbound teams across Europe before acquisition.
Head of Marketing
Hannah joined Yieldify in 2015, bringing experience from across the marketing and communications spectrum. Previously a Product Marketer at global fintech business Monitise, she has also led global communications projects for brands including Samsung, HTC and Canon whilst at leading agencies Weber Shandwick and Nelson Bostock. She has a degree in History from Cambridge University.
Meelan co-founded Yieldify with Jay after gaining first-hand experience of the frustrations facing digital marketers in eCommerce in his previous roles. Meelan spent several years in technical management positions across a variety of established international companies. Between holding senior roles at Carat Global and MediaCom, he co-founded online marketplace MobiRF.
In addition to his in depth technical experience, Meelan has also been recognised in the 2016 Forbes’ 30 under 30 Europe list for Retail and eCommerce.
Senior HR Manager
Lucy has been working in HR for the last 6 years across a range of different sectors. Before joining Yieldify she was working as a HR Consultant to small start-ups in London. Lucy graduated with a first class honours degree in Psychology, and most recently completed a MA (CIPD) in Human Resource Management where she wrote a thesis on how to motivate Millennials in the workplace.
Head of BI & Operations
Adam joined Yieldify in 2014 where he founded and leads our Business Intelligence team. He has a background in strategy consulting for the media industry, having worked with many of the major print and professional publishers in Europe. He has an undergraduate degree from the University of Oxford and a Masters in European Business from ESCP Europe.
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