Co-Founder & CEO
Jay and his brother Meelan started Yieldify after realizing that eCommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.
Prior to Yieldify, Jay had a promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.
Jay was recognised by the FT in 2015 as one of the top 10 tech entrepreneurs under 30 in Europe.
Richard joined Yieldify from Google where he led their global product team responsible for banking comparison products.
He has a PhD from the University of Cambridge and worked as a Senior Research Scientist for Intel before joining XenSource – a start-up formed from the University of Cambridge Computer Lab. The company was acquired by Citrix, where Richard went on to lead the global engineering team in Citrix’s Virtualization and Management Division before being hired by Google.
GM & VP Sales, USA
Before joining Yieldify to lead our US team, Sam spent 4 years at Adobe working in the Marketing Cloud Business Unit focusing on Financial Services, Retail and then Strategic Accounts leading a team across all products. Sam has spent his whole career in SaaS sales, from media aggregation solutions at Meltwater, to social media management and measurement at Context Optional, who were acquired by Adobe.
Shawn is a creative marketer and a brand communications-led demand generation expert with over 15 years’ experience across digital and non-digital marketing disciplines.
He started his career in marketing communications with global advertising powerhouse Leo Burnett in Asia before moving to the UK to complete his MBA at Brunel University in London. Prior to joining Yieldify Shawn worked for Sitecore for over seven years, as the Marketing Director for the UK and then as Vice President of Corporate Marketing for Sitecore, where he helped the company achieve outstanding year-on-year results making it one of the most sought after customer experience management platform brands in the market.
Robin specialises in the financing and development of high-growth investor-backed technology businesses with global footprints. These have included Glasses Direct (Index and Highland) and Blis (Beringea; Endeit and Unilever Ventures) and exits such as Seatwave (sold to Ticketmaster); Sefaira (sold to Trimble Navigation); SpivVox (sold to Nuance) and Easynet (sold to MDNX and Equistone). Prior to that Robin worked in music and entertainment industries, both in Europe and in the US.
VP Business Development
Peter has been working in business development and sales roles in the tech sector for the last 9 years. Before Yieldify, he was the EMEA Sales Development Director for the Marketing Cloud at Salesforce. Prior to Salesforce, Pete worked in Enterprise Business Development at Alterian before joining ExactTarget, where he launched the Sales Development function in the UK, eventually building out both the inbound and outbound teams across Europe before acquisition.
Head of HR
Natalie has extensive HR experience across a number of sectors including Financial Services, Retail, eCommerce and SaaS Technology. Natalie’s previous roles include working at ASOS and Fashion-Tech startup Shopa, where she headed up HR & Legal. Prior to joining Yieldify she was the Director of HR at Workshare, a SaaS Technology company providing secure enterprise file sharing.
Andrew joined Yieldify from Google where he lead an engineering team launching multiple financial comparison products in the UK and the US. Prior to that Andrew worked at BeatThatQuote.com, joining at an early stage to architect and deliver their software and remaining until the business was acquired by Google in 2011. Andrew graduated from Brunel University, London, in 1994 with a first class honours degree in Computer Science.
Meelan co-founded Yieldify with Jay after gaining first-hand experience of the frustrations facing digital marketers in eCommerce in his previous roles. Meelan spent several years in technical management positions across a variety of established international companies. Between holding senior roles at Carat Global and MediaCom, he co-founded online marketplace MobiRF.
In addition to his in depth technical experience, Meelan has also been recognised in the 2016 Forbes’ 30 under 30 Europe list for Retail and eCommerce.
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