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Yieldify Appoints Carlos Silva as VP Product and Services

Yieldify, the customer journey optimization (CJO) company, has announced the appointment of Carlos Silva as Vice President, Product and Services. Silva brings over 14 years of experience in software, spanning both product development and consulting, to join together two crucial functions at Yieldify.

“Success for our customers is all about the right combination of smart products with smart people – that’s why we’re bringing our Product and Service teams together under Carlos’s leadership,” said Jay Radia, chief executive officer and co-founder of Yieldify. “His proven track record in both areas makes him the best person to lead the team as they develop new and exciting ways of achieving value for our customers.”

The newly-formed VP Product and Services role will see Silva drive and expand Yieldify’s integrated software-and-service solution, which combines the Yieldify Conversion Platform with consultancy, technical services and design. Silva will be based in Yieldify’s London office, reporting into COO Luke Oubridge.

Previously VP Product at Jinn (a UK-based delivery app), Silva’s work in structuring product and delivery teams contributed to a threefold increase in orders within a single year. As Director of Product at legal industry SaaS company Workshare, he led a team of 35 product managers and engineers. Formerly a Senior Management Consultant at Accenture, Deloitte and Ernst and Young, Silva has led global teams of up to 50 on key accounts such as Amadeus, GSK and Shell Trading US, taking responsibility for account budgets of up to $7 million per year.

“It’s great to be joining Yieldify at such an exciting time, with the ideal combination of a market-leading product, enviable customer base and a fantastic team,” Silva said of his appointment. “I’m looking forward to join Yieldify’s impressive leadership team in growing this world-class business.”

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About Yieldify
Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple technology and expert strategy. We’ve delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including both growing businesses and the world’s most recognizable brands, including Marks and Spencer, Domino’s Pizza and Anthropologie.

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