Yieldify – the customer journey optimisation company – today announced that it has appointed Luke Oubridge as its Chief Operating Officer. Formerly of Red Deer and Oracle Maxymiser, Luke brings over 20 years’ experience in technology and finance.
Luke’s experience as a leader in the technology industry includes five years at Maxymiser, where as VP EMEA he was responsible for 250 staff and two-thirds of the global Maxymiser business, sustaining a revenue run-rate of $50 million at the time of the business’s 2015 acquisition by Oracle. Luke’s background also includes over ten years at Accenture and UBM, and he joins Yieldify directly from his role as CEO of fintech business Red Deer.
In the newly-formed position of COO, Luke is based in Yieldify’s London headquarters and reports into Founder/CEO Jay Radia. His role will support the growth and retention of Yieldify’s 500-strong client base across Europe, the United States and Asia-Pacific, and drive Yieldify towards its anticipated year-on-year revenue growth of 100%.
Luke said of his appointment: “Yieldify has become one of the most exciting companies in this industry and this is a fantastic opportunity to help a business grow to reach its full potential. I’m delighted to be joining this energetic and driven leadership team who are set to make 2018 Yieldify’s most exciting year yet.”
Jay Radia, Chief Executive Officer and Co-Founder of Yieldify, said: “Luke’s reputation in this industry has long preceded him – the wealth of experience that he brings with him is the perfect fit for our ambitions as a business, and we’re thrilled to have him on board for the next stage in our journey as we expand our footprint in the United States. ”
Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple technology and expert strategy. We’ve delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including both growing businesses and the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie.