Yieldify – the customer journey optimisation company – today announced that it has appointed Matt Rees as its new Vice President, Sales (EMEA and APAC). An established sales leader with a strong success record at SaaS businesses, Matt began his role at Yieldify this week.
Matt’s career spans more than fifteen years in sales leadership and e-commerce. As Head of Sales EMEA at Oracle Maxymiser he played a key role in building Maxymiser towards its acquisition by Oracle in 2015. He has also been instrumental in the foundation and growth of new businesses: as Sales Director of Site Confidence (acquired by NCC Group PLC in 2007), Founder and Sales Director of UserReplay and later as VP Sales for customer insights automation business Big Data for Humans.
Matt’s new role will see him based in London, leading Yieldify’s sales teams in delivering Yieldify’s combined technology and services propositions to e-commerce marketers across EMEA and Asia-Pacific. Matt reports directly into Yieldify CEO Jay Radia and will sit on the company’s executive leadership team.
Matt said of his appointment: “I’m thrilled to be joining Yieldify and to start working with Jay and the team on taking the company into its next stage of growth. This is a truly impressive sales team with great drive and energy, and I’m looking forward to helping them achieve even more for the business.”
Jay Radia, Chief Executive Officer and Co-Founder of Yieldify, said: “Matt’s track record – not just as a sales leader but as an executive driving growth in marketing technology – makes him a fantastic fit for Yieldify and we’re excited to welcome him to the team. He joins at a great time for us, following our funding round earlier this year and with a new board guiding us, and we’re confident that Matt will hit the ground running.”
Yieldify makes it easy for e-commerce businesses deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy. We’ve delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including both growing businesses and the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie.