Collaboration will help marketers create connected customer journeys across email and web
Yieldify, the customer journey optimization company, today announced that it has joined the Oracle Bronto Partner Program to support marketers with delivering connected customer journeys. With Oracle Bronto, a leading cloud-based marketing automation platform to Internet Retailer Top 1000 companies, and Yieldify Conversion Platform customers are delivered benefits at two stages of the customer journey.
First, it enables marketers to easily capture more email addresses from their website visitors through Yieldify’s triggered onsite messages, feeding them directly into Bronto’s platform for timely email sequencing. Secondly, the Yieldify Conversion Platform is also able to effectively target visitors arriving on-site from Bronto email campaigns with relevant, personalized messages to deliver a seamless journey and a higher chance of conversion.
“With GDPR and increasingly complex privacy laws worldwide, marketers are in more need than ever of means for building their email lists and executing on them successfully,” said Jay Radia, CEO of Yieldify. “Yieldify’s collaboration with Oracle Bronto enables marketers to easily build their databases and create seamless connections between email and onsite.”
“Joint Bronto and Yieldify customers can leverage the power of our sophisticated commerce marketing automation alongside Yieldify’s innovative Conversion Platform,” said Todd Jarvis, VP, Global Business Development, Oracle Bronto. “This, in turn, helps create customer journeys that are seamless and relevant, allowing brands to deliver better experiences and increase revenue.”
Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple technology and expert strategy. We’ve delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including both growing businesses and the world’s most recognizable brands, including Marks and Spencer, Domino’s Pizza and Anthropologie.
About Oracle Bronto
Oracle Bronto arms high-growth retailers with sophisticated marketing automation to maximize revenue opportunities. The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks, Ashley Homestore and Christopher & Banks. For more information, visit bronto.com or follow Oracle Bronto’s blog, Facebook page and @Bronto Twitter handle for real-time updates.
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