Yieldify Launches New Journey-Focused Brand Identity
Marketing technology leader starts 2019 with updated branding and website
LONDON – (JAN. 21, 2019) – Yieldify, the customer journey optimization company, today announced the launch of its new brand identity and website. The new branding comes as the marketing technology leader enters its sixth year, as a leader in the growing field of customer journey optimization for e-commerce brands and retailers.
Yieldify’s new branding centres around the concept of journeys, underpinning a new visual language characterized by boldness and dynamism. Developed entirely by Yieldify’s creative team, it leads with a refreshed Yieldify logo. By incorporating directional vectors, the new logo crystallizes Yieldify’s central vision of customer journey optimization into a single, dynamic visual.
The new brand launch also encompasses a universe of Yieldify mascots and icons, centred around the company’s new ambassador, a female astronaut called Sky. The space-themed approach is a reflection of Yieldify’s continued focus on the concept of the ‘journey’, taking the idea of exploration and discovery as a guiding theme.
Hannah Nakano Stewart, vice president global marketing at Yieldify, said: “Yieldify has never been a staid, corporate technology company – we’re all about human engagement, and our new branding is a reflection of this. Each interaction a client has with us should bring the same level of delight that they seek to deliver for their own customers, so we created this universe of warm, engaging elements that does just that. We can’t wait to take it on the road for more people to experience it.”
Jay Radia, CEO and co-founder of Yieldify, added: “We’re really proud of what we’ve achieved since we began this journey five years ago – so far, we’ve worked on over 1,000 websites and generated over 30 billion user interactions. As we begin 2019, we’re taking customer journey optimization to the next level – this visual identity is a perfect reflection of the energetic but fundamentally human approach that guides us.”
The launch of the new brand and website comes just weeks after Yieldify announced #Journey2019, its flagship conference in London, which will return this year on Wednesday March 13 at the iconic Barbican Centre. John Lewis, L’Oreal, Flight Centre and Oliver Bonas are among the speakers announced to date, with tickets available at a discounted early bird rate until Jan. 31.
Yieldify is a customer journey optimization company that brings personalization to the full customer journey. It combines award-winning software with a proven CJOTM methodology to deliver measurable results quickly and easily.
To date, Yieldify has influenced over 100 million sales through more than 200,000 journeys. It currently delivers customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Megabus. Learn more at www.yieldify.com.
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