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Yieldify launches the Yieldify Conversion Platform

Yieldify has today announced the launch of the Yieldify Conversion Platform, a smart and simple way for any business to deliver great visitor experiences that increase leads, conversion rates and customer value. It puts the power of Yieldify’s technology, which has delivered over 4.5 billion interactions to date, in the hands of the customer for the first time.

The platform enables customers to target their chosen visitor segments with beautiful overlays and notifications that trigger based on visitor behaviour, engaging with the right message at the perfect moment. The flexibility of the product means that there are dozens of ways to use it, such as: reducing website and cart abandonment, speeding users through to checkout, increasing newsletter sign-ups or drawing visitor attention to promotions and sales.

The Yieldify Conversion Platform is designed to be fast and easy to use by any marketer or e-commerce professional. Integration via a simple JavaScript tag ensures a swift speed-to-market and the code-free campaign builder allows customers to easily design campaigns that perfectly suit their brand. Powerful targeting and triggering options based on Yieldify’s experience delivering over 50,000 campaigns for brands worldwide can be deployed in a few clicks. Performance can be measured in metrics including revenue and sales, and rigorously tested to make optimisation decisions easy.

The launch of platform means that businesses of all sizes can take advantage of Yieldify’s award-winning technology. It is available to new customers as part of a range of solutions that combine use of the Yieldify Conversion Platform with strategy, design and technology services from Yieldify’s in-house experts.

Jay Radia, Chief Executive Officer at Yieldify, said: “The Yieldify Conversion Platform takes the experience and data that we’ve amassed over years of running campaigns and made it accessible to anyone – whether you’re a global brand or a growing business. Today’s launch is one of our biggest milestones as a company to date and we’re excited to bring out even more groundbreaking functionality.”

Joshua Richardson, E-commerce Manager at Harrys of London and Yieldify Conversion Platform user, said: “At Harry’s of London, it’s all about the combination of tradition, heritage and culture with innovation – and our digital experience is no exception. With the Yieldify Conversion Platform, we’ve been able to deliver the quality, on-brand experiences we need – but in minutes. As a result, we’ve been able to move quickly to boost our sales, capture more leads and improve how we engage our visitors overall.”

Yieldify’s products include Visit and Convert (onsite remarketing) and Return and Convert (email remarketing) and Predict and Convert (business insights).

About Yieldify

Yieldify creates smart and simple marketing technology products that deliver great digital experiences, without the heavy lifting. Trusted by over 500 brands on more than 1,000 websites globally and with backing from both Google Ventures and Softbank Capital,  Yieldify helps some of the world’s most innovative companies, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie.

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