Two companies will leverage customer data to further enable hyper-personalised customer journeys on site and via email
Yieldify, the customer journey optimization (CJO) company, today announced a global partnership with dotmailer, a leading marketing automation platform with omnichannel capabilities, to enable highly-personalised email marketing campaigns for the companies’ shared e-commerce customer base.
The Yieldify Conversion Platform seamlessly integrates with dotmailer, allowing e-commerce companies to increase on site email capture through Yieldify’s lead generation campaigns, feeding new segmented email addresses straight to dotmailer to deliver personalised email campaigns.
“One of the biggest challenges facing marketers in a post-GDPR world is how to effectively rebuildy their email marketing lists,” said Jay Radia, co-founder and CEO of Yieldify. “This new partnership with dotmailer gives our joint customers the ability to not only more efficiently capture new email addresses from their website visitors, but make use of them more effectively.”
The partnership gives marketers more than just a means to increase the size of their email lists. Through its lead generation campaigns, Yieldify captures additional data such as name, phone number, age and shopping preferences, as well as data related to where visitors are in the customer journey, such as whether they are a new or returning visitor, empowering marketers to create the richer segments they need to deliver email marketing campaigns that convert.
“Our clients expect us to challenge their marketing efforts, continually driving value from their campaigns and returns from their activity. Digital channels are fantastic at driving engaged traffic but there are many factors in a buyers decision to purchase,” said Phil Draper, Chief Marketing Officer at dotmailer.
“Our partnership with Yieldify, specialists in customer journeys, will give customers access to expertise with a proven track record in delivering value. Whether it’s reducing form abandonment, personalising content on site per user, or testing new content strategies, the dedicated teams at Yieldify provide a one-stop solution to bettering your customers’ online experience.”
To learn more about Yieldify please visit www.yieldify.com.
To learn more about dotmailer please visit www.dotmailer.com.
Yieldify makes it easy for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple technology and expert strategy. We’ve delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including both growing businesses and the world’s most recognizable brands, including Marks and Spencer, Domino’s Pizza and Anthropologie.
dotmailer is the omnichannel marketing automation platform of the dotdigital Group PLC (LSE: DOTD). It currently enables more than 80,000 marketers in more than 150 countries around the world to use transactional and behavioural data to design, test and send powerful automated digital campaigns that run across all customer channels, from email to SMS and social media. Established in 1999, dotmailer is a global company with more than 300 employees and B2C and B2B enterprise and SME clients.
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Media Contact for dotmailer:
+44 7712 538 540