Platform Policy

LAST UPDATED: 10th OCTOBER 2016

Introduction

The purpose of this Yieldify Platform Policy is to provide transparency and information to both our clients and customers of our clients, as to how the Yieldify platform operates and how we use data for the benefit of our clients and their customers.

This Yieldify Platform Policy covers the services that Yieldify provides to Yieldify clients on client websites to assist them in engaging with their customers.  This Platform Policy does not cover any services or activity on the Yieldify website at www.yieldify.com.

If you have any questions relating to any of this policy then please email us at privacy@yieldify.com.

Yieldify provides onsite and email remarketing that predicts and reacts to customer behaviour, serving content that is tailored to the unique interests of customers to drive conversions.

To provide this service Yieldify collects certain categories of data from our clients’ customers that may include email addresses and information about certain activities that the customer has undertaken on a client site.

Information that we collect via our services

When a customer visits a website operated by a Yieldify client, Yieldify is permitted by our client to collect the URLs (website addresses) of the pages of the client’s website that the customer visits and may collect information on the customer activities on the website, such as the pages viewed and products that have been added into a basket.

Upon the request of our client we may collect the customer IP address, information about the customer’s device, browser software and any operating system.

We may also collect customer email addresses if a customer enters this information on our client’s website to buy a product or service, becomes a registered customer or signs up for marketing communications.  We will only collect the email address of a customer on the instruction of our client, the website owner, with any subsequent processing of this data specifically for the purposes of the website owner as the data controller.

Any customers that wish to obtain more information about the data collected by Yieldify via a specific website should review the privacy policy of the specific website and/or contact the website owner directly with any questions relating to the provision of notice and obtaining appropriate consents.

 

How we use the data that we collect

We use the information that we collect from our client websites to provide specific services to our clients including serving content that is tailored to the unique interests of customers to drive conversions and providing onsite and email remarketing that predicts and reacts to customer behavior.

We may use anonymised aggregated data for purposes such as improving our platform offering and the services that we provide, in addition to creating reports, insights and statistics for our services.

 

Sharing information with third parties

We share data with third party partners for the purposes of providing the Yieldify services, including but not limited to data storage and email delivery, in compliance with all applicable data protection laws and regulations.

We may disclose data if we are legally obliged to do so to a third party buyer or seller in the event that we buy or sell any part of our business or assets. We may also have a duty to disclose this data to comply with legal obligations including disclosure for the purposes of fraud protection and credit risk reduction.

How do we store the information?

Yieldify stores personal data received from our clients and their customers within the European Economic Area, save where strictly necessary for the performance of our obligations and where such transmission complies with the Data Protection Laws.

 

How long do we retain data?

We do not retain personal data on customers, such as email addresses, longer than is necessary to achieve the purpose for which it was collected on behalf of our clients.

Unless specifically requested by a client, Yieldify (as the data processor) shall retain personal data of a Yieldify client (as the data controller) customer for no longer than 90 days after a client has ceased instructing Yieldify as a data processor.  All personal data relating to client customers after this 90 day period shall be anonymised by aggregating it for analytical purposes only.

 

Our use of cookies

What is a cookie?

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and which may then be sent back to the server each time the browser requests a page from the server. Cookies can be used by web servers to identify and track customers as they navigate different pages on a website, and to identify customers returning to a website.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the customer before the expiry date; a session cookie, on the other hand, will expire at the end of the customer session, when the web browser is closed.

 

How we use cookies

We use cookies to record a customer’s visit to a client website, record the pages the customer has visited and their onsite behaviour.  We use this information to help clients make their websites more tailored to the unique interests of customers to drive conversions.

 

Yieldify may use the following cookies via the Yieldify platform:

 

Cookie Name

Lifespan/expiry

Description and usage

yieldify_iv

Session only

Initial visit delay before showing the overlay

yieldify_visit

1

Appears when the tag is live

yieldify_sale

Client Preference

Contains campaign ID

yieldify_sale_ts

365

Contains timestamp to prevent duplicate sales

yieldify_fb

Session only

Final basket amount

yieldify_isale

Client Preference

Impression sales tracking

yieldify_original_referrer

Session only

Records where the visitor comes from.

yieldify_frequency_####

Client Preference

Frequency of the campaign

yieldify_frequency_click####

Session only

Frequency of clicks on a campaign

yieldify_form_targeting_####

Session only

For tracking interactions with a form field.

yieldify_basket

365

Reads basket value OR number of items

yieldify_st

365

Tracks visitor browsing session

yieldify_stc

Session only

Tracks visitors browsing sessions (in conjunction with yieldify_st)

yieldify_tv

Session only

Tracks the specific pages that the user has visited.

yieldify_ujt

Session only

Tracks user journey time (in seconds)

yieldify_jsv

Client Preference

Captures javascript/datalayer variable for later use

yieldify_bid

Session only

Unique ID for tracking basket values

yieldify_ts

365

For transferring text from the site to the overlay.

yieldify_ab

Session only

Blocks the overlay from appearing when traffic is from another affiliate source

yieldify_afb

Session only

Check if the user came from an affiliate source

yieldify_vt

Session only

Visitor cookie for testing

yieldify_out

365

Facilitate yieldify opt out

yieldify_tps

358

Tracks purchases. Activated at website level

yieldify_userinfo

365

Info for display within sales tracking, typically email, time, userAgent or IP address.

yieldify_dynamic_campaign

Session only

For interest algorithm campaigns with images.

yieldify_after_submit

Session only

Controls the overlay after submit

yieldify_yie_coupon

365

For campaigns with coupons that auto-apply to the checkout

yieldify_watchdog_####_vid

Session only

Unique visit ID for email service

yieldify_watchdog_####_email

Session only

Tracking for email service

yieldify_sale_uuid

365

For matching basket values with final sale values.

_yi

365

For viewing the last time a user saw a campaign or actively browsing.

sp

365

Used for cross domain tracking.

_yi

Client Preference

For storing values from basket, sale price or sale order id.

 

Opting out of cookies being set on you device

Users may block, delete or disable cookies by activating the setting on their browser that can prevent the setting of all or some cookies.

Please note that using browser settings to block all cookies (including essential cookies) may prevent access to all or parts of websites that you wish to visit. Visit your specific browser or device settings for more information about how to block, delete or disable cookies.

Changes to Yieldify Platform Policy

Yieldify may change this Platform Policy from time to time and will amend the Updated Date accordingly.  All existing clients will be directly notified of any major changes to this policy.

If you have any questions relating to this policy then please email us at privacy@yieldify.com.

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