“With Yieldify, we’ve improved our customer interaction and information sharing throughout our D2C site by highlighting The North Face’s key brand values of technology, durability, and sustainability. Together, we offer an immersive and engaging shopping experience for our valued customers.”
Named after the coldest, most unforgiving side of the mountain, The North Face is a world-leading outdoor brand selling an extensive line of high-performance clothing, footwear and equipment.
Founded in San Francisco in 1966 by two hiking enthusiasts, The North Face’s fundamental mission remains unchanged: to provide the best gear for athletes and the modern-day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.
In addition to their world leading outdoor products, The North Face produces on-trend apparel to serve customers both on and off the mountain.
Challenge
The North Face is spearheading a revolution in the outdoor apparel and equipment industry. The North Face continues to bring together a growing squad of adventure-seekers, united by a drive to push their boundaries through sustainable exploration. At the same time, The North Face’s rising cross-cultural popularity has turned technical gear into a staple of the streetwear scene.
To remain at the forefront with consumers, The North Face has put its D2C website at the heart of their brand building efforts – showcasing their innovations in technology and performance, circular design initiatives, diverse collaborations and commitment to creating pathways into the world of exploration.
Recognizing that personalization technology could power their brand-building objectives, The North Face Australia turned to Yieldify to boost awareness, promote their collections, and establish deeper, more valued connections with their audience.
Strategy
Yieldify identified numerous personalization opportunities for The North Face using its advanced analytics, testing and optimization capabilities, such as:
- Increase email signups by triggering user-friendly lead capture experiences at value-added, organic moments in the customer journey
- Improve conversions using journey-shaping experiences that guide shoppers browsing a product to the written and video content exclusive to the collection
- Integrate sustainability messaging into the shopping experience with Exploration Without Compromise branding on products made with 75% or greater recycled, organic, regenerative and/or responsibly sourced renewable materials
- Maximize sales with shoppers on out-of-stock product pages by surfacing dynamic recommendations that seamlessly direct them to similar products
Result
The North Face increased lead generation by 26% and lifted conversion rates and AOVs between 3% and 16% with users that were served the experiences.
26%
Increase in lead generation
3% to 16%
Lift in conversion rates and average order values