logo yieldify

About Us

Things have changed a lot in the last 5 years


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The Yieldify Conversion Platform
marks our next stage of growth

Discover the platform Feb 2017 Discover the platform


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Business insights that drive results

Discover Products Aug 2016 Discover Products
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1000 client websites and counting

Many more to come soon

Our Customers May 2016 Our Customers
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The growth continues

Careers April 2016 Careers
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Yieldify moves to the newly built Aldgate Tower

Our Company March 2016 Our Company


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tech city

Selected to join Tech City's UK 'Future
50' program

Newsroom Dec 2015 Newsroom
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Our CTO, Richard Sharp, joins from

Leadership Team Nov 2015 Leadership Team
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Olá Portugal!

Newsroom Sep 2015 Newsroom
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Series A Investment by GV and Softbank Yieldify raises $11.5m

Yieldify raises $11.5m

Our Investors June 2015 Our Investors
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pma award winners

Industry Choice of Publisher.
Champagne flows

Awards May 2015 Awards
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Yieldify reaches 103 employees

Careers Feb 2015 Careers


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Sydney office

Yieldify moves down under to
service the ANZ market

Our Company Dec 2014 Our Company
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First Staff + Client Christmas party

Celebrating 411% YoY growth

Careers Dec 2014 Careers
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Spreading further

into Europe and now North America

Our Company Nov 2014 Our Company
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Move to Monument office

Growing up fast, four walls to call
our own

Our Company Aug 2014 Our Company
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600+ clients

Already working with 600+
client websites

May 2014


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Employee #1 joins

The Yieldify family gets 50% larger

Careers July 2013 Careers
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Our first office

Innovation warehouse.
Bring your laptop, make new friends

Our Company July 2013 Our Company
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Yieldify is born

Brothers Jay and Meelan start
Yieldify in their own house

Leadership Team July 2013 Leadership Team

Jay Radia
Co-Founder & CEO

Jay and his brother Meelan started Yieldify after realizing that eCommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.

Prior to Yieldify, Jay had a promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.

Jay was recognised by the FT in 2015 as one of the top 10 tech entrepreneurs under 30 in Europe.


Sam Telfer
GM & VP Sales, USA

Before joining Yieldify to lead our US team, Sam spent 4 years at Adobe working in the Marketing Cloud Business Unit focusing on Financial Services, Retail and then Strategic Accounts leading a team across all products. Sam has spent his whole career in SaaS sales, from media aggregation solutions at Meltwater, to social media management and measurement at Context Optional, who were acquired by Adobe.


Jake Touw
VP Finance

Jake has been working in Accounting for more than 10 years, with 5 years in venture-backed companies. He joined Yieldify in 2014 from e-commerce startup Rangespan, which was acquired by Google that year. Previously, Jake worked in Public Practice for RSM Australia where he qualified as a Chartered Accountant. He also has a Bachelor of Commerce from LaTrobe University.


Lubomir Malo
Head of Product

Lubo came to Yieldify from JustFab, where he was driving online marketing and user acquisition in the UK. Prior to that he worked in external and internal consulting roles at The Boston Consulting Group and Worldpay. He has Bachelor’s and Master’s degrees in Applied Mathematics from Harvard University.


Iason Bakogiannis
VP Engineering

Iason joined Yieldify from Affectv where he directed the Engineering team and launched multiple computational advertising and data products including the Persona Discovery Platform, which saw over 11 million prospects and captured 500+ data points per person per day. He has a Masters in Intelligent Systems from King's College London, with a focus on artificial intelligence, pattern recognition and neural networks.


Hannah Stewart
Head of Marketing

Hannah joined Yieldify in 2015, bringing experience from across the marketing and communications spectrum. Previously a Product Marketer at global fintech business Monitise, she has also led global communications projects for brands including Samsung, HTC and Canon whilst at leading agencies Weber Shandwick and Nelson Bostock. She has a degree in History from Cambridge University.


Meelan Radia
Technical Co-Founder

Meelan co-founded Yieldify with Jay after gaining first-hand experience of the frustrations facing digital marketers in eCommerce in his previous roles. Meelan spent several years in technical management positions across a variety of established international companies. Between holding senior roles at Carat Global and MediaCom, he co-founded online marketplace MobiRF.

In addition to his in depth technical experience, Meelan has also been recognised in the 2016 Forbes’ 30 under 30 Europe list for Retail and eCommerce.


Lucy Mack
Senior HR Manager

Lucy has been working in HR for the last 6 years across a range of different sectors. Before joining Yieldify she was working as a HR Consultant to small start-ups in London. Lucy graduated with a first class honours degree in Psychology, and most recently completed a MA (CIPD) in Human Resource Management where she wrote a thesis on how to motivate Millennials in the workplace.


Adam Dathi
Head of BI & Operations

Adam joined Yieldify in 2014 where he founded and leads our Business Intelligence team. He has a background in strategy consulting for the media industry, having worked with many of the major print and professional publishers in Europe. He has an undergraduate degree from the University of Oxford and a Masters in European Business from ESCP Europe.

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