About Us

Things have changed a lot in the last 3 years



1000 client websites and counting

Many more to come soon

Our Company May 2016 Our Company


The growth continues

Careers April 2016 Careers
New Office


Yieldify moves to the newly built Aldgate Tower

Our Company March 2016 Our Company


tech city

tech city

Selected to join Tech City's UK 'Future
50' program

News Room Dec 2015 News Room


Our CTO, Richard Sharp, joins from

Leadership Team Nov 2015 Leadership Team


Olá Portugal!

News Room Sep 2015 News Room

Series A Investment by GV and Softbank Yieldify raises $11.5m

Yieldify raises $11.5m

Our Investors June 2015 Our Investors

pma award winners

Industry Choice of Publisher.
Champagne flows

Awards May 2015 Awards

Yieldify reaches 103 employees

Careers Feb 2015 Careers



Sydney office

Yieldify moves down under to
service the ANZ market

Our Company Dec 2014 Our Company

First Staff + Client Christmas party

Celebrating 411% YoY growth

Careers Dec 2014 Careers

Spreading further

into Europe and now North America

Our Company Nov 2014 Our Company

Move to Monument office

Growing up fast, four walls to call
our own

Our Company Aug 2014 Our Company

600+ clients

Already working with 600+
client websites

May 2014



Employee #1 joins

The Yieldify family gets 50% larger

Careers July 2013 Careers

Our first office

Innovation warehouse.
Bring your laptop, make new friends

Our Company July 2013 Our Company

Yieldify is born

Brothers Jay and Meelan start
Yieldify in their own house

Leadership Team July 2013 Leadership Team

Jay Radia
Co-Founder & CEO

Jay and his brother Meelan started Yieldify after realizing that eCommerce sites were lacking a simple, easy to integrate tool that allowed them to improve their customer experience.

Prior to Yieldify, Jay had a promising career in Finance where he worked on the trading floors at Investment Banks such as Bank of America and BNP Paribas. He studied Economics as an undergraduate at UCL and always gravitated towards entrepreneurship from an early age.

Jay was recognised by the FT in 2015 as one of the top 10 tech entrepreneurs under 30 in Europe.

Richard Sharp

Richard joined Yieldify from Google where he led their global product team responsible for banking comparison products.

He has a PhD from the University of Cambridge and worked as a Senior Research Scientist for Intel before joining XenSource – a start-up formed from the University of Cambridge Computer Lab. The company was acquired by Citrix, where Richard went on to lead the global engineering team in Citrix’s Virtualization and Management Division before being hired by Google.

Sam Telfer
GM & VP Sales, USA

Before joining Yieldify to lead our US team, Sam spent 4 years at Adobe working in the Marketing Cloud Business Unit focusing on Financial Services, Retail and then Strategic Accounts leading a team across all products. Sam has spent his whole career in SaaS sales, from media aggregation solutions at Meltwater, to social media management and measurement at Context Optional, who were acquired by Adobe.

Shawn Cabral
VP Marketing

Shawn is a creative marketer and a brand communications-led demand generation expert with over 15 years’ experience across digital and non-digital marketing disciplines.

He started his career in marketing communications with global advertising powerhouse Leo Burnett in Asia before moving to the UK to complete his MBA at Brunel University in London. Prior to joining Yieldify Shawn worked for Sitecore for over seven years, as the Marketing Director for the UK and then as Vice President of Corporate Marketing for Sitecore, where he helped the company achieve outstanding year-on-year results making it one of the most sought after customer experience management platform brands in the market.

Robin Bryson
Interim CFO

Robin specialises in the financing and development of high-growth investor-backed technology businesses with global footprints. These have included Glasses Direct (Index and Highland) and Blis (Beringea; Endeit and Unilever Ventures) and exits such as Seatwave (sold to Ticketmaster); Sefaira (sold to Trimble Navigation); SpivVox (sold to Nuance) and Easynet (sold to MDNX and Equistone). Prior to that Robin worked in music and entertainment industries, both in Europe and in the US.

Peter Lamb
VP Business Development

Peter has been working in business development and sales roles in the tech sector for the last 9 years. Before Yieldify, he was the EMEA Sales Development Director for the Marketing Cloud at Salesforce. Prior to Salesforce, Pete worked in Enterprise Business Development at Alterian before joining ExactTarget, where he launched the Sales Development function in the UK, eventually building out both the inbound and outbound teams across Europe before acquisition.

Natalie Langley
Head of HR

Natalie has extensive HR experience across a number of sectors including Financial Services, Retail, eCommerce and SaaS Technology. Natalie’s previous roles include working at ASOS and Fashion-Tech startup Shopa, where she headed up HR & Legal. Prior to joining Yieldify she was the Director of HR at Workshare, a SaaS Technology company providing secure enterprise file sharing.

Andrew Sadler
VP Engineering

Andrew joined Yieldify from Google where he lead an engineering team launching multiple financial comparison products in the UK and the US. Prior to that Andrew worked at BeatThatQuote.com, joining at an early stage to architect and deliver their software and remaining until the business was acquired by Google in 2011. Andrew graduated from Brunel University, London, in 1994 with a first class honours degree in Computer Science.

Meelan Redia
Technical Co-Founder

Meelan co-founded Yieldify with Jay after gaining first-hand experience of the frustrations facing digital marketers in eCommerce in his previous roles. Meelan spent several years in technical management positions across a variety of established international companies. Between holding senior roles at Carat Global and MediaCom, he co-founded online marketplace MobiRF.

In addition to his in depth technical experience, Meelan has also been recognised in the 2016 Forbes’ 30 under 30 Europe list for Retail and eCommerce.

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