What is Customer Journey Optimization?
We talk about CJO a lot – let’s unpack what it means
CJO in a nutshell
Customer Journey Optimization (CJOTM) is the science of using a data-driven approach to improving the whole journey.
Is CJO like CRO?
CJOTM is a successor to Conversion Rate Optimization (CRO). CRO tactics such as creating a sense of urgency are a part of Customer Journey Optimization, but the difference is in the approach. CRO generally focuses only on in-session conversions, where CJOTM is about improving the customer journey as a whole.
Is CJO just a Yieldify thing?
No – Customer Journey Optimization has been a growing trend in e-commerce circles for a couple of years, but we’re the only company to have nailed down a methodology to make it happen. We’ve published a huge amount of thought leadership and research on the subject – including the first report into the state of Customer Journey Optimization – which has allowed us to trademark CJOTMitself!
It sounds complicated. Is CJO hard?
It doesn’t have to be. Don’t be put off by terms like ‘personalization’ – CJOTM is something that any e-commerce company can get started on, no matter what your stack or data look like. It does, however, require expertise and experience – which is why over 500 companies work with us to do it.