Turning a first-time buyer into a loyalty customer or getting a returning customer to discover more of what you have to offer depends on treating each of those visitors differently. Behavioral Segmentation allows you to do just that, so that your messages keep your customer journeys fresh and engaging.Discover Behavioral Segmentation
Lifetime value might center around what a customer does on your website, but making sure that they return is half the challenge. Use Email Remarketing to send smart, behaviorally-determined cart abandonment emails to ensure that you’re always front of mind.Discover Email Remarketing
Frequently Asked Questions
Customer retention can be defined as the process of engaging with existing customers to ensure they continue to buy products or services from your business.
The main benefits of customer retention are that it is cheaper than acquiring new ones, more profitable, customers are more engaged with your brand, and therefore more likely to refer friends and family to you.