Boost Customer Retention

Customer retention strategies to drive your lifetime value.

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Retain Customers

Target Effectively

Turning a first-time buyer into a loyalty customer or getting a returning customer to discover more of what you have to offer depends on treating each of those visitors differently. Behavioral Segmentation allows you to do just that, so that your messages keep your customer journeys fresh and engaging.

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Leverage Loyalty Programs

The challenge with loyalty progams is that they often go unused; use Website Personalization to make sure that your returning customers are reminded of the benefits available if they re-engage with your offer.

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Sync Your Email Remarketing

Lifetime value might center around what a customer does on your website, but making sure that they return is half the challenge. Use Email Remarketing to send smart, behaviorally-determined cart abandonment emails to ensure that you’re always front of mind.

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Frequently Asked Questions

What is meant by customer retention?

Customer retention can be defined as the process of engaging with existing customers to ensure they continue to buy products or services from your business.

What are the benefits of customer retention?

The main benefits of customer retention are that it is cheaper than acquiring new ones, more profitable, customers are more engaged with your brand, and therefore more likely to refer friends and family to you.