Increase Average Order Value

E-commerce AOV optimization to boost the bottom line.

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Optimize Average Order Value v1

Target E-commerce Customers With Potential

Encouraging your visitor to add more to cart can be risky – what if it puts them off converting? Use Behavioral Segmentation to target your up-sell and cross-sell messages only at those segments most likely to convert.

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Read what your user has already added to cart in order to recommend additional products that they’ll be interested in, paving the way to higher e-commerce average order values.

Discover Website Personalization


Many e-commerce websites have discount thresholds on their sites, encouraging users to spend a little more in order to qualify for free delivery or other perks. The problem is that many users never see them. Use Website Personalization to bring these messages front-and-center at the ideal moment.

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Frequently Asked Questions

What is average order value?

Average order value (AOV) is simply the amount spent each time a customer places an order with you. To find out your average order value, just divide total revenue by the total number of orders during the same time period.

How do you increase average order value?

There are many ways you can increase your average order value such as, cross and up selling, product bundles, loyalty programs, first time purchase offers, or offering a free shipping threshold.

Why average order value is important?

Average order value is important because it helps you to evaluate your pricing strategy and product mix. By understanding the average amount a customer spends you plan pricing and marketing strategies to improve it.