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Advanced Email Personalization Integration Decreases Unsubscribe Rates By 50%

New York – (Nov. 19, 2020) – Marketing technology leaders Yieldify and Klaviyo today announced a new advanced integration and partnership to help eCommerce companies drive industry-leading performance from their email and SMS marketing.

The new advanced email personalization integration leverages the advanced on-site personalization and lead capture capabilities of Yieldify with Klaviyo’s award-winning email marketing and SMS platform. Initial research conducted by Klaviyo reveals that this advanced email personalization integration decreases unsubscribe rates by 50% on average, and increases email revenue by 3X per recipient.

Rich Gardner, Vice President of Global Strategic Partnerships at Klaviyo, said: “Together, Klaviyo and Yieldify help brands generate lasting value through data that drives stronger customer relationships.”

Yieldify’s personalization capabilities allow marketers to deliver hyper-relevant email and SMS messages through Klaviyo’s technology based on contextual data from these visitors’ journeys such as session behavior, cart contents and pages visited.

The new advanced email personalization integration has increased opt-in rates by more than 15% and 3X more revenue per recipient. Waleed Al-Atraqchi, Chief Executive Officer at Yieldify, commented: “This integration empowers Yieldify and Klaviyo clients to connect the data journey between website and user profile – a crucial step in creating a more holistic picture of a user for more relevant, successful communication.”

This partnership now allows marketers to increase the size of their email and SMS databases, with highly engaged subscribers and enriched Klaviyo profiles. With no coding or development work required, this new advanced email personalization integration changes the way that marketers can speak to email or SMS subscribers moving forward.

Busbud, a leading travel website specializing in intercity bus travel, was one of the first to use the new integration, achieving a 40% increase in email revenue as a result. Richard Cohene, Busbud CMO, said: “By leveraging our on-site personalization campaigns from Yieldify and Klaviyo’s email marketing capabilities together, we have been able to not only grow our CRM but see better results from it. We look forward to continuing this success with the help of both partners.”

More information and an exclusive offer for Klaviyo customers can be found here.Yieldify and Klaviyo advanced integration


About Yieldify

Yieldify is a website personalization engine that helps eCommerce businesses drive increased revenue from every website visitor. By combining our end-to-end service and proprietary technology, with deep industry expertise you can expect significant onsite conversion and revenue impact.

To date, Yieldify has influenced over 100 million sales through more than 200,000 online customer journeys. It currently delivers customer journey optimization for over 1,000 leading eCommerce websites, from SMB to Enterprise businesses including; Liquid IV,  L’Oréal, Moscot, and Adidas. Learn more at

About Klaviyo

Klaviyo is a data and marketing platform that accelerates growth for companies by enabling them to leverage their owned marketing channels. Klaviyo makes it easy to access, analyze, and use transactional and behavioral data to power highly-targeted email and advertising campaigns. And unlike other marketing platforms, Klaviyo doesn’t force companies to choose between advanced functionality or ease of use – so brands are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Steve Madden, Living Proof, and Chubbies own their growth with Klaviyo. Learn how they’re doing it at