Yieldify and Klaviyo’s New Email Personalization Integration Cuts Unsubscribe Rates by 50%

Published: Nov 19, 2020

NEW YORK, November 19, 2020 – Marketing technology leaders Yieldify and Klaviyo today announced a new advanced email personalization integration and partnership. They aim to help ecommerce companies drive industry-leading performance from their email and SMS marketing.

The integration leverages the on-site personalization and lead capture capabilities of Yieldify with Klaviyo’s award-winning email marketing and SMS platform. Initial research conducted by Klaviyo reveals that the integration decreases unsubscribe rates by 50% on average.

Rich Gardner, Vice President of Global Strategic Partnerships at Klaviyo, said: “Together, Klaviyo and Yieldify help brands generate lasting value through data that drives stronger customer relationships.”

Yieldify’s personalization capabilities allow marketers to deliver hyper-relevant email and SMS messages through Klaviyo’s technology based on contextual data from visitors’ journeys – such as session behavior, cart contents and pages visited.

The advanced email personalization integration has increased opt-in rates by more than 15% and added 3X more revenue per recipient. Waleed Al-Atraqchi, Chief Executive Officer at Yieldify, commented: “This integration empowers Yieldify and Klaviyo clients to connect the data journey between website and user profile – a crucial step in creating a more holistic picture of a user for more relevant, successful communication.”

By adopting this integration, marketers can increase the size of their email and SMS databases with highly engaged subscribers and enriched Klaviyo profiles. With no coding or development work required, these technologies can change the way marketers communicate with email and SMS subscribers moving forward.

Busbud, a leading travel website specializing in intercity bus travel, was one of the first to use the new integration, achieving a 40% increase in email revenue.

Richard Cohene, Chief Marketing Officer at Busbud, said: “By combining Yieldify’s on-site personalization with Klaviyo’s email marketing capabilities, we have grown our CRM and seen better results from it. We look forward to continuing this success with the help of both partners.”

Yieldify and Klaviyo advanced integration

About Yieldify

Yieldify is a website personalization engine that helps eCommerce businesses drive increased revenue from every website visitor. By combining our end-to-end service and proprietary technology, with deep industry expertise you can expect significant onsite conversion and revenue impact.

To date, Yieldify has influenced over 100 million sales through more than 200,000 online customer journeys. It currently delivers customer journey optimization for over 1,000 leading eCommerce websites, from SMB to Enterprise businesses including; Liquid IV,  L’Oréal, Moscot, and adidas.

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About Klaviyo

Klaviyo is a data and marketing platform that accelerates growth for companies by enabling them to leverage their owned marketing channels. Klaviyo makes it easy to access, analyze, and use transactional and behavioral data to power highly-targeted email and advertising campaigns. And unlike other marketing platforms, Klaviyo doesn’t force companies to choose between advanced functionality or ease of use – so brands are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Steve Madden, Living Proof, and Chubbies own their growth with Klaviyo. Learn how they’re doing it at

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