“Thanks to Yieldify, we’re able to set up and test highly personalized campaigns, improve customer journeys and successfully lift conversions.”
Made in Design is the leading French and European online retailer for design furniture and home decor, serving consumers and professionals. With a presence in 90 countries worldwide, Made in Design offers 45,000 products from innovative creators, top designers and major brands – making ideal design for all styles and budgets accessible to everyone.
Challenge
Made in Design is passionately committed to providing an exceptional customer experience. They achieve this by sharing resources for greater design inspiration and discovery and providing expert advice and quality service.
Subscribers to Made in Design’s newsletter learn about the latest design trends, newest products, upcoming events, stories behind the designers and creators, and enjoy the benefits of exclusive offers.
Made in Design’s team of personal shoppers are ready to help from providing advice on the perfect color to crafting a tailor-made quote. Quality service continues through to delivery given the company’s full control of its value chain.
For Made in Design, website personalization also plays a crucial role in customer experience to maximize lead generation, convert interest into sales and increase ROI on marketing spend.
Strategy
Yieldify identified numerous personalization opportunities for Made in Design using its advanced analytics, testing and optimization capabilities which included:
- Drive high-quality email signups with lead capture experiences personalizing messages, creative and offers at moments that provide authentic value to shoppers
- Improve product discovery and conversion rates with first-time visitors using traffic shaping experiences that guide them from product pages to relevant category pages
- Increase ROAS/conversions with PPC shoppers by surfacing targeted USP messages incorporating product selection, services and offers
- Maximize sales using social proof experiences that create excitement for items based on real-time popularity and potential for stock scarcity
- Increase cross-session conversions by targeting returning shoppers with personalized basket reminder messages
Result
Made in Design achieved 23:1 ROI, increasing email lead generation by 55%, delivering 27% more revenue per lead, and lifting conversion rates and average order values between by up to 18% among the traffic served with experiences.
To help continue their growth, Made in Design counts on Yieldify’s platform and services to deliver productive personalized experiences that convert shoppers into customers.