“Yieldify provides the expertise to astutely understand Spongellé’s customer journey. Our account team’s proactive and systematic approach to data and testing results in new and reliable ways to increase leads and conversions, and optimize for a better website experience.”
Spongellé is a fast-growing, Los Angeles-based company specializing in innovative delivery systems for the personal care and consumer products industry.
Using patented technology, Spongellé dispenses unique blends of high-quality ingredients, natural extracts, and award-winning fragrances to create products for body & bath, handcare, footcare, home fragrances and perfume.
Body Wash Infused Buffers® is Spongellé’s flagship product line. The all-in-one beauty treatments are multi-functional and multi-use, catering to women, men, children, and eco-friendly consumers. With one-of-a-kind fragrance blends and a creamy lather, Spongellé Body Wash Infused Buffers® are the most luxurious bathing indulgence for your body and mind.
Challenge
Founded in 2003, Spongellé has grown distribution across lifestyle retailers, luxury spa and beauty destinations, upscale hotel chains and resorts, and expanded into Europe, the Middle East and Asia.
But with the rapidly changing retail landscape and consumers shopping online more than ever before, Spongellé like most brands has had to adapt and build a D2C sales strategy.
Recognizing the power of personalization to help brands understand and serve their customers, Spongellé relies on Yieldify to drive new customer sales, repeat purchases, brand loyalty, and ensure that experiences support their core brand values and marketing messages.
Strategy
Yieldify identified numerous personalization opportunities for Spongellé using its advanced analytics, testing and optimization capabilities which included:
- Drive high-quality email and SMS signup volume with lead capture experiences layered at organic and value-added moments in the customer journey
- Improve trial with new shoppers by surfacing the most compelling USPs at vital points in the purchase path or when a shopper displays exit intent
- Increase conversion rates with visitors from Facebook and Instagram with messaging personalized for these audiences
- Maximize sales with returning shoppers based on previous behaviors to encourage them to complete their purchase, continue to shop where they left off or direct them to sale items
- Boost overall conversion rates with social proof messaging optimized to the product page and number of page views
- Accelerate loyalty program signups by targeting returning purchasers with breakthrough creative and copy that fully articulates the value for the customer
Result
Spongellé achieved 26:1 ROI, increasing lead generation by 131%, improving loyalty program signups by 190%, and lifting conversion rates by up to 23% among the traffic served with experiences.