“Yieldify’s excellent analytics, brilliant software, and crafted customer experiences in conjunction with their stellar services team have enabled substantial growth of our online business. The flow-on effect is significant too.”
The Healthy Chef is an emerging global nutrition and supplements brand that offers pure wholefood products, meal plans and cookbooks for health and wellbeing.
Founder Teresa Cutter’s authentic brand voice and her visibility as an award-winning chef, bestselling writer and authority on nutrition has put The Healthy Chef on the map in Australia and New Zealand – and in the spotlight for new audiences in the United Kingdom and North America.
The overall global demand for functional nutrition and supplements remains strong amid the tectonic consumer trend towards better health and wellness. But growth forecasts for most developed countries are flat to low given rising market saturation.
The Healthy Chef has cut through the noise and is successfully attracting ever increasing traffic to their website’s blog and content. However, moving readers down the purchase funnel from awareness and consideration to purchase is a fundamental challenge in building a prospering market niche.
Yieldify identified several personalization opportunities for The Healthy Chef using its advanced analytics, testing and optimization capabilities which included:
- Drive high-quality newsletter sign-ups by personalizing lead capture experiences specific to the top of the marketing funnel
- Convert content into sales by guiding readers from the website content being consumed to the relevant product page
- Increase conversions with social proof messages communicating company reputation targeted at vital points in the customer purchase path
The Healthy Chef achieved 3:1 ROI, increasing email leads by 54%, lifting conversion rates by 93%, and boosting average order values by 6% among the traffic served with experiences.
The Healthy Chef depends on Yieldify’s platform and services to adapt their personalization strategies to the evolving needs of their customers and business.