Last updated on 22/05/2018 12:00
2. About cookies
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and which may then be sent back to the server each time the browser requests a page from the server. Cookies can be used by web servers to identify and track users as they navigate different pages on a website, and to identify users returning to a website.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
3. Our cookies
We use both session and persistent cookies on our website. The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:
Persistent cookie which may be stored by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.
Session cookies. These cookies do not operate once you logoff completely from the website whereas persistent cookies remain on your hard drive for an extended period afterwards. We do not store Personally Identifiable Information in our cookies nor do we link the information in our cookies to our users’ Personally Identifiable Information.
Web beacons or pixels or clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, which track your online Web movement and which may be embedded virtually invisibly on Web pages. We employ Pixels to better manage content on our Sites. Clear GIFs are used to track the online usage pattern of our users anonymously. The information is used to enable more accurate reporting, improve the effectiveness of our Service. But, we do not link the information gathered by Pixels/ clear GIFs to our users’ Personally Identifiable Information.
Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies. We may use the information we obtain from your use of our cookies for the following purposes:
- To recognise your computer when you visit our website;
- To track you as you navigate our website, and to enable the use of the functions within it;
- To improve the website’s usability;
- To analyse the use of our website;
- In the administration of this website.
5. Analytics cookies
We use tools including Google Analytics, Mixpanel and FullStory to analyse the use of this website and the Yieldify platform. They generate statistical and other information about website use by means of cookies, which are stored on user’s computers. The information generated relating to our website and platform is created to create reports about the use of the website.
For Google Analytics, Google will store this information. Google’s policy is available at: http://www.google.com/policies/privacy/
For Mixpanel, Mixpanel will store this information. Mixpanel’s policy is available at: https://mixpanel.com/legal/privacy-policy/
For FullStory, FullStory will store this information. FullStory’s policy is available at: https://www.fullstory.com/legal/privacy/
The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and pages visited.
We don’t not reveal information about identifiable individuals to our advertisers but we may, on occasion, provide them with aggregate statistical information about our visitors. We will not rent or sell your personally identifiable information to others.
6. Tracking Cookies
Tracking cookies are used to track web browsing habits. This can also be done to some extent by using the IP address of the computer requesting the page or the referer field of the HTTP request header, but cookies allow for greater precision.
7. Third party cookies
When you use our website, you may also be sent third party cookies. Our service providers may send you cookies. They may use the information they obtain from you use of their cookies to:
- Track your browser across multiple websites;
- Build a profile of your web surfing;
- Target advertisements which may be of particular interest to you.
In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on user’s computers. The information generated relating to our website is created to create reports about the use of the website. Google will store this information. Google’s policy is available at:
8. Blocking cookies
Most browsers allow you to refuse to accept cookies; for example:
Internet Explorer you can block cookies using the cookie handling override settings available by clicking “Tools”, “Internet Options”, “Privacy” and then “Advanced” and/or “Block all Cookies” using the sliding selector;
Firefox you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”;
Chrome, you can block all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Content settings”, and then selecting “Block sites from setting any data” under the “Cookies” heading.
Blocking all cookies will, however, have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.
9. Deleting cookies
You can delete cookies already stored on your computer; for example:
Internet Explorer, you must manually delete cookie files;
Firefox, you can delete cookies by clicking “Tools”, “Options” and “Privacy”, then selecting “Use custom settings for history” from the drop-down menu, clicking “Show Cookies”, and then clicking “Remove All Cookies”;
Chrome, you can delete all cookies by accessing the “Customise and control” menu, and clicking “Settings”, “Show advanced settings” and “Clear browsing data”, and then selecting “Cookies and other site and plug-in data” before clicking “Clear browsing data”.
Obviously, doing this may have a negative impact on the usability of many websites.
10. Cookie preferences
11. Contact details
The full name of you Company is Zeus Enterprise Ltd incorporated and we are registered in England and Wales with company number 08037124 whose registered office is at Zeus Enterprise Ltd (Yieldify) 5th Floor, Aldgate Tower, 2 Leman Street, E1 8FA, London.
You can contact us by writing to the business address given above, by using our website contact form, by email to firstname.lastname@example.org or by telephone on 0044 (208) 123 9918.
12. Opt Out Tool
Even though we do not use the collected data to identify the visitors of our website, Yieldify gives you the possibility to Opt-out from the collection of this anonymous data by following this link