Sport Relief Case Study: How the UK’s Biggest Charity Increased Lead Generation by 27%

Published: Mar 21, 2017

Sport Relief is one of the UK’s biggest charity events; Yieldify worked with them to help their website generate leads and sign-ups that led to over £55 million raised in 2016.

Sport Relief is where the Great British public get active and have fun to help change lives, raising money to help vulnerable people in both the UK and the world’s poorest countries. (Yieldify watches from the sidelines because PE teachers didn’t like us very much).

Like any charity, Sport Relief’s website is the hub for all its communications and fundraising – it’s therefore crucial to get it right. We sat down with Matthew McMahon, Senior Digital Marketing Executive, to understand how they did it: