Behavioral segmentation

Yieldify offers powerful behavioral segmentation solutions for eCommerce. Easily create target customer segments and personalize your online customer journeys.

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Behavioral segmentation platform

Why Behavioral Segmentation?

Personalization starts with the right target: Yieldify makes it easy

Cut out the noise

Cut out the noise

The biggest obstacle to personalization is data – we help you cut through it

Move fast

Move fast

Create and iterate segments in minutes for the best performance

Get results

Get results

Optimize your outcomes by serving the right message to the right user


Behavioral Segmentation Explored

The Data You Need

Bringing together dozens of data sources to drive segments is so difficult that most marketers don’t manage it. We use your richest data source to get the same result in a fraction of the time: your website.

Combine Cohorts and Behaviors

Static segmentation based on cohorts can only go so far. That’s why the Yieldify Conversion Platform combines it with behavioral segmentation, allowing you to decide not just ‘who’ to target, but at what point in their customer journey.

Build Personas in Minutes

The Yieldify Conversion Platform allows you to create segments and adjust them in just a few clicks using a simple editor. It’s never been so easy to effectively target your visitor.


What Our Clients Say

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Frequently Asked Questions

What is behavioral segmentation?

Behavioral segmentation is a type of customer segmentation that is based on patterns of behavior shown by customers as they interact with a business or website.

What are examples of behavioral segmentation?

Examples of behavioral segmentation include usage and purchase behavior, loyalty, benefits sought, user status, timing, or occasion.

Why is behavioral segmentation important?

Behavioral segmentation is important because it allows businesses to study trends within different audiences and optimize specifically for each one. For example, by focusing on users who show signs they are likely to convert or showing an offer to new customers you can improve conversion rates and grow your revenue.