Why Behavioral Segmentation?
Personalization starts with the right target: Yieldify makes it easy
Behavioral Segmentation Explored
The Data You Need
Bringing together dozens of data sources to drive segments is so difficult that most marketers don’t manage it. We use your richest data source to get the same result in a fraction of the time: your website.
Combine Cohorts and Behaviors
Static segmentation based on cohorts can only go so far. That’s why the Yieldify Conversion Platform combines it with behavioral segmentation, allowing you to decide not just ‘who’ to target, but at what point in their customer journey.
Build Personas in Minutes
The Yieldify Conversion Platform allows you to create segments and adjust them in just a few clicks using a simple editor. It’s never been so easy to effectively target your visitor.
What Our Clients Say
“Yieldify has a refreshing outlook that combines a data-driven, performance-focused approach to customer journeys with an eye trained on the quality of the customer experience”
“We were thrilled with the uplift from the campaigns in such a condensed time period, and, despite a complex set of targeting rules and diverse campaigns, the service from the team never faltered.”
“By testing, learning and iterating on our campaigns, Yieldify has more than delivered on increasing our conversion rate and driving incremental revenue.”
“Travel is an incredibly fragmented industry in terms of the user journey to purchase – identifying which visitors are in the research phase versus those with intent to buy can be really difficult to pinpoint. Yieldify has helped us gain a more granular understanding of visitor behavior that we can then act on to create better, more personalized customer journeys.”
Frequently Asked Questions
Behavioral segmentation is a type of customer segmentation that is based on patterns of behavior shown by customers as they interact with a business or website.
Examples of behavioral segmentation include usage and purchase behavior, loyalty, benefits sought, user status, timing, or occasion.
Behavioral segmentation is important because it allows businesses to study trends within different audiences and optimize specifically for each one. For example, by focusing on users who show signs they are likely to convert or showing an offer to new customers you can improve conversion rates and grow your revenue.