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Campaigns of the Month: February 2019
Published: Feb 28, 2019
Check out the Campaigns of the Month for February 2019!
How NEST Fragrances helps visitors discover best-selling products
Leading fine and premium home fragrance brand NEST Fragrances wanted to help website visitors discover its world of luxurious yet approachable fragrance collections, here’s how they did that with Yieldify…
“The sensory nature of fragrance means that visitors can be in need of further guidance when it comes to navigating and discovering products online.
Social proof is a powerful way to build trust with these consumers and can be utilized across the customer journey. NEST has already incorporated social proof into its site, for example, by allowing visitors to sort by best selling, and displaying customer reviews at the category level.
Utilizing Yieldify’s sticky campaigns functionality NEST Fragrances was able to take this further. A ‘Best Selling’ message was added to relevant product pages to ensure that this message was carried across the customer journey.
The campaign has already yielded positive results, driving a 30% uplift in conversion on mobile, and now the brand is A/B testing messaging to hone this further.”
Alexandra Gold, Head of Beauty, Luxury & Lifestyle at Yieldify
How Borough Kitchen drives awareness with returning visitors
Borough Kitchen sells everything the home chef needs for the kitchen and table. Not only that, but Borough Kitchen also offers London Cook School classes, which visitors can book via the website.
As an extremely popular option that sells out quickly, Borough Kitchen wanted to ensure returning visitors were aware of the new Cook School class calendar. Here’s how they did that with Yieldify.
“We utilized a subtle floating button format to inform visitors of the new Cook School calendar. The campaign was targeted to particular pages on the site: the homepage, new-in and the gift guide, and displayed to returning visitors.
Appearing at the left-hand side of the screen, users had the choice to interact further – clicking the button opened a ‘Book Now’ CTA to drive users to the calendar.”
Alice Ribton, Customer Success Manager at Yieldify
Want more examples and inspiration? Check out our ebooks for insights on everything from personalization, to psychology, and more!