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Personalizing the Customer Journey

 

  • What personalization means in a post-GDPR world
  • Why 2019 might really be the ‘year of personalization’
  • Examples from retail, travel and finance of personalization in action

E-commerce personalization is still very much on the agenda for 2019. Marketers want it, consumers expect it…but how to deliver it in an increasingly privacy conscious world?

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