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The Ultimate Guide to eCommerce Customer Journey Personalization

 

  • What personalization means in a post-GDPR world
  • Why this might really be the ‘year of personalization’
  • Examples from retail, travel and finance of personalization in action

E-commerce personalization is still very much on the agenda. Marketers want it, consumers expect it…but how to deliver it in an increasingly privacy-conscious world?

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