Customer Journey Analysis
Start your strategy with customer journey mapping
Why Customer Journey Analysis?
Effective CJO strategies start with a hard look at data
Customer Journey Analysis in More Detail
User Journey Analysis
Whether you’re using Google Analytics or another tool, we’ll use your data to segment your website visitors before mapping and understanding their behaviors and interactions.
Conversion Funnel Analysis
With a clear picture of your user journeys, we tie that analysis back to your goals. We review your customer journey with respect to what you’re trying to achieve, whether that’s PPC conversion, cart abandonment, lead generation or something else entirely!
With a clear picture of your customer journey in hand, we’re able to identify your opportunities. We identify the ‘moments of truth’ in which optimizing your customer journey will make the biggest impact, drawing on over 30 billion datapoints’ worth of data.
What Our Clients Say
“Yieldify are a joy to work with: their proactivity, data-led decision-making and the little day-to-day management they require, is really valuable to us”
“The team delivered deep insights based on A/B testing and precise analyses. Yieldify understands our business model and meets our needs.”
“Our partnership with the Yieldify team to date epitomises the ideal agency/client relationship.”
Frequently Asked Questions
Customer journey analytics refers to the continuous process of reviewing your customer journey with the aim of improving conversions. This could be reviewing drop off percentages at certain stages, reducing basket abandonment or identifying the need to convert new users better.
Analyzing the customer journey begins by mapping various customer touchpoints and analyzing your performance at each one, identifying areas for improvement. At Yieldify our platform can do all this for you and quickly identify areas for improvement.
There are four main steps in the customer journey.
1. Awareness (researching products or services)
2. Consideration (identifying 3-4 potential solutions)
3. Desire (evaluating final set of options)
4. Action (purchase)