Email remarketing
Yieldify’s email remarketing service helps eCommerce businesses defeat cart abandonment and recover lost revenue. Easily integrate with your ESP and send timely, personalized messages to abandoning customers.
Why Email Remarketing?
69% of shopping carts go abandoned. Save them.
Email Remarketing in More Detail
Trigger
Trigger your email remarketing when your visitor leaves your website, taking their onsite behavorial data with you to determine which email to send, using GDPR-compliant email capture techniques when it works for you.
Engage
Continue the personalized customer journey by including the visitor’s cart contents within the email, along with the right incentives to encourage them to pick up where they left off.
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Frequently Asked Questions
Firstly you will need to ensure users are opted in to receive emails from you in order to say GDPR compliant. Using the right software you will be able to identify these users and retarget them via email based on whatever criteria you choose. You can segment your audience, focus on specific pages, or most commonly, send basket abandonment emails after they have added a product to their basket.
Email retargeting is simply using customer information you already have to personalize the information you send them by email. For example, if they were looking at a certain product or page.