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Smart Email Capture Strategies

In the age of personalization, there’s a huge opportunity to evolve your lead capture strategy to secure that all-important email address (and more!) In this guide we cover how leading brands are utilizing the “4P’s” of smart email capture, including:

  • Presentation
  • Picking your moment
  • Personalization
  • And more…

Learn new approaches to grow your customer database

Smart Email Capture Strategies

See what’s inside:

Yieldify’s “Smart Email Capture Strategies” eBook examines the various approaches eCommerce marketers can take to grow their customer database. One of the most popular customer acquisition tactics to date, email capture was hit quite hard by growing concerns around privacy – our guide explores the impact and recovery post-GDPR implementation, the challenges at hand, most popular regrowth methods, and more.

Our guide covers the “4 Ps” of smart email capture:

  1. Presentation – how to build the perfect lead capture form, what data to capture, and more.
  2. Picking your moment – how to adapt the timing of your lead capture methods to different parts of the customer journey.
  3. Personalization – how to use behavioral segmentation to collect data and utilize it for personalized lead generation.
  4. Provocation – how to best leverage incentives to nudge visitors into giving away their personal data.

Download the full guide to learn more about smart email capture strategies for eCommerce.

Smart Email Capture Strategies ebook

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