MAY 3, 2017, LONDON – Yieldify, “the marketing experience company”, today announced that it has raised $6 million in its second funding round, which was led by Binomial Ventures. It included participation by John Giuliani, CEO of digital marketing leader Conversant, who also joins the Yieldify board as Chairman, and Tom Singh, founder of fashion chain New Look. Yieldify’s existing investors also include GV (formerly Google Ventures), SoftBank Capital, Hoxton Ventures and Data Point Capital.
Jay Radia (Yieldify) & John Giuliani
Launched in 2013 and listed in Tech City UK’s Future Fifty, Yieldify makes it easy for any marketer to deliver great experiences that engage and retain customers through a combination of smart and simple technology with expert services. The Yieldify Conversion Platform, launched in February 2017, has extended this vision, putting the power of Yieldify’s technology, which has delivered over 4.5 billion interactions to date, in the hands of the customer.
The launch of the platform, coupled with today’s investment, allows Yieldify to continue to significantly scale in the expanding e-commerce market, serving some of the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie. Yieldify has achieved a 170% CAGR since its inception.
As Yieldify’s new Chairman, John Giuliani brings over 30 years’ experience in building, growing and selling successful businesses, including the sale of Conversant, which was sold to Alliance Data in 2014 for $2.3 billion. He also served as CEO of Dotomi, a digital media company.
Giuliani said of his appointment: “The Yieldify product and the team behind it are breaking new ground in the marketing technology space; the recognition that they’ve received among the customers they work with and the investors they’ve attracted is well-earned and distinguished. This is shaping up to be an exciting journey that I’m looking forward to being a part of.”
Joe Medved, SB Capital Partner at Lerer Hippeau Ventures and current Yieldify investor, added: “With an amazing new platform to scale its products and delivery, Yieldify has positioned itself to be a trailblazer in this space. We’ve been proud to watch its progress so far, so we’re delighted to now welcome John and the new investors on board to help its leadership team take the next steps to fulfil their vision.”
Jay Radia, Chief Executive Officer and Co-Founder of Yieldify, said “Today’s investment is a fantastic endorsement of our vision from some of the most respected voices in the industry. Yieldify is on a mission to define the future of marketing and this funding will secure our ability to execute on that at speed and at scale. We’re delighted to welcome John on board as our Chairman and excited to see what we can achieve with his guidance.”
Yieldify makes it easy for any marketer to deliver great experiences that engage and retain customers through a combination of smart and simple technology with expert services. Trusted by over 500 brands globally, we help marketers from both growing businesses and the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie. Yieldify is venture-backed by leading firms including SoftBank, GV (formerly Google Ventures), Data Point Capital, Hoxton Ventures, Binomial Ventures and others.
Hannah Nakano Stewart
8th Feb 2017
8th Feb 2017, London – Yieldify has today announced the launch of the Yieldify Conversion Platform, a smart and simple way for any business to deliver great visitor experiences that increase leads, conversion rates and customer value. It puts the power of Yieldify’s technology, which has delivered over 4.5 billion interactions to date, in the hands of the customer for the first time.
The platform enables customers to target their chosen visitor segments with beautiful overlays and notifications that trigger based on visitor behaviour, engaging with the right message at the perfect moment. The flexibility of the product means that there are dozens of ways to use it, such as: reducing website and cart abandonment, speeding users through to checkout, increasing newsletter sign-ups or drawing visitor attention to promotions and sales.
The launch of platform means that businesses of all sizes can take advantage of Yieldify’s award-winning technology. It is available to new customers as part of a range of solutions that combine use of the Yieldify Conversion Platform with strategy, design and technology services from Yieldify’s in-house experts.
Jay Radia, Chief Executive Officer at Yieldify, said: “The Yieldify Conversion Platform takes the experience and data that we’ve amassed over years of running campaigns and made it accessible to anyone – whether you’re a global brand or a growing business. Today’s launch is one of our biggest milestones as a company to date and we’re excited to bring out even more groundbreaking functionality.”
Joshua Richardson, E-commerce Manager at Harrys of London and Yieldify Conversion Platform user, said: “At Harry’s of London, it’s all about the combination of tradition, heritage and culture with innovation – and our digital experience is no exception. With the Yieldify Conversion Platform, we’ve been able to deliver the quality, on-brand experiences we need – but in minutes. As a result, we’ve been able to move quickly to boost our sales, capture more leads and improve how we engage our visitors overall.”
Yieldify’s products include Visit and Convert (onsite remarketing) and Return and Convert (email remarketing) and Predict and Convert (business insights).
Yieldify creates smart and simple marketing technology products that deliver great digital experiences, without the heavy lifting. Trusted by over 500 brands on more than 1,000 websites globally and with backing from both Google Ventures and Softbank Capital, Yieldify helps some of the world’s most innovative companies, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie.
Hannah Nakano Stewart
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