Every year since 2006 has been hailed as the ‘year of mobile’. But in reality mobile, and within that m-commerce, is no longer an upcoming trend, or ‘the next big thing’. So why all the hype?
The ever-evolving nature of mobile means it’s tough for marketers to stay on top of, and then there’s the small matter of the mobile conversion gap…
We decided to do some myth busting to sort truth from fiction when it comes to a modern m-commerce strategy.
Is your mobile commerce strategy more myth or legend?