Yieldify, “the marketing experience company”, today announced that it has raised $6 million in its second funding round, which was led by Binomial Ventures. It included participation by John Giuliani, CEO of digital marketing leader Conversant, who also joins the Yieldify board as Chairman, and Tom Singh, founder of fashion chain New Look. Yieldify’s existing investors also include GV (formerly Google Ventures), SoftBank Capital, Hoxton Ventures and Data Point Capital.
Launched in 2013 and listed in Tech City UK’s Future Fifty, Yieldify makes it easy for any marketer to deliver great experiences that engage and retain customers through a combination of smart and simple technology with expert services. The Yieldify Conversion Platform, launched in February 2017, has extended this vision, putting the power of Yieldify’s technology, which has delivered over 4.5 billion interactions to date, in the hands of the customer.
The launch of the platform, coupled with today’s investment, allows Yieldify to continue to significantly scale in the expanding e-commerce market, serving some of the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie. Yieldify has achieved a 170% CAGR since its inception.
As Yieldify’s new Chairman, John Giuliani brings over 30 years’ experience in building, growing and selling successful businesses, including the sale of Conversant, which was sold to Alliance Data in 2014 for $2.3 billion. He also served as CEO of Dotomi, a digital media company.
Giuliani said of his appointment: “The Yieldify product and the team behind it are breaking new ground in the marketing technology space; the recognition that they’ve received among the customers they work with and the investors they’ve attracted is well-earned and distinguished. This is shaping up to be an exciting journey that I’m looking forward to being a part of.”
Joe Medved, SB Capital Partner at Lerer Hippeau Ventures and current Yieldify investor, added: “With an amazing new platform to scale its products and delivery, Yieldify has positioned itself to be a trailblazer in this space. We’ve been proud to watch its progress so far, so we’re delighted to now welcome John and the new investors on board to help its leadership team take the next steps to fulfil their vision.”
Jay Radia, Chief Executive Officer and Co-Founder of Yieldify, said “Today’s investment is a fantastic endorsement of our vision from some of the most respected voices in the industry. Yieldify is on a mission to define the future of marketing and this funding will secure our ability to execute on that at speed and at scale. We’re delighted to welcome John on board as our Chairman and excited to see what we can achieve with his guidance.”
Yieldify makes it easy for any marketer to deliver great experiences that engage and retain customers through a combination of smart and simple technology with expert services. Trusted by over 500 brands globally, we help marketers from both growing businesses and the world’s most recognisable brands, including Marks and Spencer, Domino’s Pizza, Omni Hotels and Anthropologie. Yieldify is venture-backed by leading firms including SoftBank, GV (formerly Google Ventures), Data Point Capital, Hoxton Ventures, Binomial Ventures and others.