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15 Best Ecommerce Marketing Automation Software & Platforms

Published: Nov 17, 2022

Marketing automation software allows you to streamline your marketing operations by replacing manual tasks with automated workflows. 

If you’re looking to increase marketing revenue and help your team work more efficiently , then you’ve come to the right place. 

In this blog I’ll guide you through 15 of the best ecommerce marketing automation software tools on the market today and help you choose the right one for your ecommerce business.

Best Marketing Automation Software at a Glance

  1. Klaviyo
  2. HubSpot
  3. Campaign Monitor
  4. Mailchimp
  5. Iterable
  6. Emarsys
  7. Listrak
  8. Dotdigital 
  9. Act-On
  10. Sender
  11. ActiveCampaign
  12. Keap 
  13. Hunch
  14. Drip
  15. Omnisend

What is marketing automation software?

In a nutshell, a marketing automation tool is a piece of software that allows you to automate marketing tasks such as lead generation, email and SMS marketing, nurturing prospects and posting to social media. 

Benefits of automated marketing platforms

On a macro level, automated marketing platforms help you increase revenue. In fact, almost 80% of Chief Marketing Officers say their main reason for implementing marketing automation software is to grow revenue.

Much of the revenue growth driven by marketing automation can be attributed to improvements in efficiency. More than 30% of sales-related activities and repetitive tasks can be automated, which frees up more time for marketing and sales teams to nurture prospects through the sales funnel.

As well as driving revenue and improving efficiency, marketing automation technology help you to: 

Bear in mind that your automated marketing platform should integrate with your tech stack.

You can integrate any of the 15 automation platforms in this blog with Yieldify’s fully managed personalization platform. For example, you may want to collect email and SMS leads, customer data, or customer questionnaire answers and pass them to your automation software.

If you choose Klaviyo, Iterable or Ometria, you can integrate with Yieldify to capture a wide range of customer browsing data – such as how customers navigate your website, which links they click, how long they stay on a page – and feed insights back into those platforms.

Choosing the best marketing automation platforms

You need to define your business goals before investing in ecommerce marketing automation software. For example, do you want to:

Once you’ve set your goals, calculate a budget, identify must-have features and agree internally on what you’re prepared to compromise on within your financial constraints. 

With your specifications agreed, you’re ready to start searching the marketplace. Here are three ways to narrow your search:

  1. Use a plug-in like BuiltWith to see which platform brands like yours are using.
  2. Find out which platforms integrate with your current tech stack.
  3. Check customer review platforms such as G2 and Capterra.

When you’re ready to engage with a provider, Justin Gray, founder and CEO of LeadMD, recommends asking six questions:

15 top marketing automation software for ecommerce

1. Klaviyo

Klaviyo is an ecommerce marketing automation platform that helps businesses from SMBs to enterprise deliver personalized experiences across their marketing channels.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

2. HubSpot

One of the most widely used marketing automation tools, HubSpot offers a full stack of sales, marketing, and CRM tools. HubSpot’s flexible marketing automation functionality integrates online and social media marketing activities – including email, SEO, contacts, and analytics.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

3. Campaign Monitor

Campaign Monitor is a global marketing automation tool helping businesses across a wide range of industries – including media, tech and nonprofit – to drive more revenue from their email marketing efforts. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

4. Mailchimp

Mailchimp is one of the most popular automation platforms on the market. Though it’s widely known as an email marketing tool, Mailchimp is a full-scale marketing platform offering CRM, design, website and campaign services.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

5. Iterable

Iterable is a growth-marketing platform that helps you form deeper customer relationships and build personalized, cross-channel experiences.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

6. Emarsys

Serving more than 1500 customers around the world, Emarsys is an omnichannel customer engagement platform built to help marketers accelerate business outcomes. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

7. Listrak

With hands-on account managers in place to provide strategic support, Listrak is a customer engagement platform that helps you deliver exceptional experiences to maximize engagement, revenue and customer lifetime value. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

8. Dotdigital

Dogdigital is a customer engagement platform that enables marketers to forge deeper customer relationships and grow their business with data-driven personalization.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

9. Act-On

Act-On pitch themselves as the world’s leading growth marketing company. The Act-On platform helps marketers in every industry create better brand experiences for their customers. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

10. Sender

Sender helps marketers bridge the gap between email and SMS lists and revenue by empowering them to grow and nurture their subscriber base. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

11. ActiveCampaign

Serving more than 150,000 customers worldwide, ActiveCampaign pitch themselves as the global leader in customer experience automation.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

12. Keap

Keap is an all-in-one CRM and sales and marketing automation platform on a mission to help entrepreneurs grow their business without the usual chaos that comes with it.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

13. Hunch

Hunch is a creative automation platform used by both brand and agency-side performance marketers to improve their social media management. With Hunch you can drive more engagement on Facebook and Instagram by building highly contextual customer journeys. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

14. Drip

Built specifically for ecommerce, Drip is an email and SMS marketing automation platform that helps 30,000+ marketers worldwide drive more revenue.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

15. Omnisend

Omnisend is an omnichannel marketing automation platform that helps more than 75,000 ecommerce brands worldwide optimize their email, SMS and push notification campaigns. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

What automated marketing platform should you use? 

Naturally, you should choose the platform that best aligns with your budget, goals and ideal product spec. If you’re a small business aiming to scale your email and SMS marketing, there’s plenty of good options to consider – including Klaviyo, Drip and Sender. 

For enterprise businesses with large budgets that are looking for a highly sophisticated tool, Act-On may be the ideal solution. Irrespective of your particular business needs, I hope this blog helps narrow your search for an ecommerce marketing automation solution. 

If you found this guide to marketing automation useful, check out our rundown of the factors to consider when choosing a website personalization tool or a lead generation tool for ecommerce.


Ecommerce Marketing Automation FAQs

What is eCommerce automation?

Ecommerce automation is software that can automatically execute marketing tasks, processes, or campaigns across multiple channels to improve efficiency and drive more revenue.

Do I need marketing automation in eCommerce?

Every ecommerce business can benefit from some level of marketing automation. The most efficient marketing teams use automation to qualify and nurture leads, build workflows, manage campaigns and ultimately achieve greater ROI. Read our blog comparing 15 ecommerce marketing automation platforms here.

What are the benefits of marketing automation platform?

The main benefit of marketing automation is it improves efficiency and drives more revenue. At a more granular level, marketing automation platforms will help you: 

– Reduce staff costs
-Nurture leads
– Streamline reporting 
– Align sales and marketing
– Personalize experiences
– Increase conversion rates