The New Rules of Customer Acquisition

In an extremely crowded market, competition for the attention of new customers and rising costs of acquisition are increasingly challenging. 

So how are marketers responding? We surveyed over 200 US and US marketers working in e-commerce, to understand how customer acquisition strategies are evolving as we start the new decade.

Inside this guide you’ll find the new rules of customer acquisition (and retention), backed by data, together with an in-depth look at industry (retail and travel) and market (US and UK) trends.