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Customer Retention in E-commerce

Increasing customer retention by just 5% can increase profits by as much as 95%, but the majority of marketers are still more focused on acquisition than retention, and that means a huge opportunity is being missed.

To help make it easy, we’ve put together this guide with everything you need to know about growing your business via customer retention. Inside you’ll find:

  • Why customer retention is so important
  • What to measure when it comes to success (and how!)
  • Real-life examples from M&S, Ouidad, Thomas Cook and more…

Get your ultimate guide to customer retention

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