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Improving the customer experience through e-commerce design

When it comes to e-commerce design, expectations are high. Consumers will only buy from (and come back to) the e-commerce sites that can provide the most seamless customer journey.

Central to this journey is the design of your e-commerce store. In this guide we explore the UX and UI design best practices you should apply across 5 key areas of your website, including:

  • First impressions: homepage design
  • Product discovery: making navigation easy
  • Cart and checkout: optimizing the experience

Top tips for improving the customer experience with e-commerce design

Some of our clients